NBA expands television coverage with China deal

MUMBAI: The National Basketball Association (NBA) is rapidly expanding television coverage. It has signed deals in seven countries including China and Georgia. In India, NBA action airs on Star Sports.


NBA is looking to profit from the league's growing international flavour, a Reuters report indicates. Television is the company's first entry into any market. With the new deals, NBA action is available in 212 countries in 42 languages.

The report adds that other countries, with whom television deals have been signed include Brazil, Armenia, Poland and Lithuania. Existing television deals have been renewed in Japan, Italy, Russia, Turkey, Iceland and Germany. The China deals will place the NBA on 14 provincial networks.

Chinese Central Television (CCTV) will give the NBA access to all 314 million households in China.

In China, sports fans are increasingly becoming involved with basketball since a number of Chinese players are involved with the league. Chief among them is Yao Ming, the Houston Rockets' Chinese center. While China is the market being looked at aggressively in Asia, Japan continues to be the biggest revenue driver in the region. This despite the fact that no Japanese player is in the NBA.

NBA commissioner David Stern adds, ''This is a huge potential market for us. When you look at the power of television and you look at the marketing and consumer product companies - from Toyota to Sony, Matsushita, you name it, you're looking at an enormous amount of activity and potential activity. Probably we could be talking about hundreds and hundreds of millions of dollars.''

The NBA is also hoping to leverage local language programming into licensing and merchandise sales. Ultimately, the NBA hopes to become a global league, the report says.

Latest Reads
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories