DD seeks legal recourse against 'illegal telecaast'

NEW DELHI: India's pubcaster Prasar Bharati has threatened to take legal action against unauthorised use of its sports-related software by private satellite channels. Most satellite channels however today defended themselves, saying they were acting well within their rights of telecast.

Delivering the keynote address at a round-table here on 'Intellectual Property Rights for Broadcasters and Performers' Prasar Bharati CEO K S Sarma had earlier said the case would be filed in the courts within next two-three days. He stressed the need for a change in mindset about copyright in India, where it enjoys a scant regard.

Prasar Bharati's latest move assumes significance in the light of several private TV channels making unauthorised use of the India- Australia-New Zealand tri-series cricket footage, for which Doordarshan has exclusive terrestrial and satellite rights.

Sarma's contended that it has been observed that several news and current affairs channels are using the DD footage, exceeding the normal 45 seconds to one-minute limit, in their programmes, and earning money through sponsorship.

Doordarshan has rights to all Board of Control for Cricket in India (BCCI) organised cricket matches in India upto September 2003. Prasar Bharati has already released caution notice advertisements in leading newspapers across India, against pirating of its cricket software.

When team contacted some private satellite channels, the response was cautiously defensive.

According to a spokesperson for ESPN, "We have the rights for (airing) the highlights of the tri-series. We understand the value of acquisition of software and don't breach any copyright laws on the sports channels."

Sahara Samay and Aaj Tak, however, were not available for comments. "We don't have the rights for airing the highlights, but we show the clippings during our bulletins, taking care to keep well within the 45 seconds time limit," says Star News brand manager Keertan Adyanthaya.

A spokesperson for Zee News on the other hand said that "every footage of the triseries we use is paid for."

Latest Reads
Neville Bastawalla to take over as marketing head of SPN India sports cluster

Sony Pictures Network (SPN) has made some internal changes and handed the responsibility of heading marketing for the sports cluster to Neville Bastawalla, a source close to the development informed

Television TV Channels Sports
Big Ganga Sets up Safe Changing Rooms for Women During Chhath Puja

Riding on the success of multiple initiatives, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri Channel, Big Ganga introduces a much-needed social initiative - ‘Ek Kadam Swabhiman Ki Aor’ on the occasion of one of the most popular festivals of the region, Chhath Puja.

Television TV Channels GECs
Most awaited awards of the year - Nickelodeon Kids Choice Awards 2018 is back, bigger than ever!

It’s time to blow the trumpets and roll out the orange carpet for Nickelodeon Kids Choice Awards 2018.

Television TV Channels Kids
Zee TV leads GEC urban in BARC week 44

Zee TV that was on the fourth position in the previous week climbed to the second position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 44 of 2018.

Television TV Channels Viewership
Anushka Sharma joins hands with Discovery to promote Tiger Conservation Movement

Leading Bollywood actress Anushka Sharma has joined hands with to promote a global awareness movement to save tigers from extinction.

Television TV Channels Factual @ Discovery
Shemaroo Entertainment brings back the Golden Era of Nimmiji

Shemaroo Entertainment’s retro music channel Filmi Gaane launched a compilation of 35 songs of 1950’s veteran actress Nimmi by the name “SUPERHITS OF NIMMI - The Vintage Beauty”.

Television TV Channels Music and Youth
Star India publishes RIO as per TRAI tariff order

After Supreme Court of India gave the verdict in favour of Telecom Regulatory authority of India (TRAI) in the tariff order case.

Television TV Channels GECs and CNBC-TV18 break new ground with launch of educational web series — Mutual Funds Simplified, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business new channel, will launch a new digital series named “Mutual Funds Simplified” on November 13, 2018.

Television TV Channels News Broadcasting
Network18 Digital elevates Ranadeep Chakravarty as marketing head

Network18 Digital, the digital arm of Network18, announced the elevation of Ranadeep Chakravarty to marketing head of Firstpost, News18 and

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories