FCC raises broadcast flag for internet TV distrbn

WASHING D.C: Authorities in the US are coming down hard on the internet being used a media delivery system. The Federal Communications Commission (FCC) HAS adopted an anti-piracy mechanism, also known as the broadcast flag for digital broadcast television.

The goal of is to foster the transition to digital TV and forestall potential harm to the viability of free, over-the-air broadcasting in the digital age. .

The broadcast flag is a digital code that can be embedded into a digital broadcasting stream. It signals DTV reception equipment to limit the indiscriminate redistribution of digital broadcast content. The FCC has allowed broadcasters to decide whether or not to include the flag with specific types of programming. The FCC also declined to prohibit the use of the flag with regard to certain types of programming, such as news or public affairs.

The FCC also said that the consumer's ability to make digital copies will not be affected; The main aim of the broadcast flag is to prevent mass distribution over the Internet. Finally, the FCC added that the implementation of the broadcast flag will not require consumers to purchase any new equipment.

The new rules are targetted only at products that are capable of receiving DTV signals over-the-air. These products must comply with the broadcast flag requirements by 1 July 2005. Other products such as digital VCRs, DVD players and personal computers that are not built with digital tuners installed are not required to comply with the new rule. In addition, the FCC has explained that existing televisions, VCRs, DVD players and related equipment will remain fully functional under the new broadcast flag system.

The FCC also said that the current lack of digital broadcast content protection could be a key obstruction to the DTV transition's progress. The absence of such content protection could cause high value programming to migrate from broadcast television to more secure platforms such as cable and satellite TV service. Reduced availability of high value content on broadcast television could harm the viability of free over-the-air television and slow the DTV transition.

To facilitate adoption of broadcast flag technology in television receivers and related equipment by 2005, the FCC has established an interim policy. This allows proponents of a particular content protection or recording technology to certify to the FCC that such technology is an appropriate tool to give effect to the broadcast flag, The FCC's interim certification decisions will be guided by a series of objective criteria aimed at promoting innovation in content protection technology.

The FCC also adopted a Further Notice of Proposed Rulemaking (FNPRM) seeking comment on a permanent objective process for the approval of digital recording and output content protection technologies. The aim is to foster innovation and competition in the market place.

FCC chairman Michael Powell had the following remarks to make about the endeavour. "The digital television transition rolls on. The Commission's adoption of the broadcast flag represents another important step in the digital television transition. Today's decision strikes a careful balance between content protection and technology innovation in order to promote consumer interests. In working through the difficult technical and policy questions in this area, I am very pleased that we have once again crafted digital TV policy in a bipartisan manner.

Latest Reads
Sony Pictures Networks India (SPN) to telecast the India Tour of Ireland 2018 live and exclusive on SONY SIX and SONY TEN 3 channels

Sony Pictures Networks India (SPN) has announced that it has acquired the exclusive media rights to telecast the 2018 India Tour of Ireland that comprises two T20Is to be played on June 27 and June 29, 2018, in Malahide, Ireland.

Television TV Channels Sports
TLC to show Masterchef Canada season 5

TLC, a part of Discovery, has announced the telecast of the fifth season of the culinary competition series Masterchef Canada from 26 June in India.

Television TV Channels Factual & Documentary
&pictures to screen the Indian spy thriller ‘Naam Shabana’ on Saturday, 29th June at 9.30pm

A spinoff of the 2015 box office hit Baby, Naam Shabana follows the life and journey of a spy. Directed by Shivam Nair, the thriller features Taapsee Pannu as Shabana Khan along with Akshay Kumar, Prithviraj Sukumaran, Anupam Kher and Manoj Bajpayee essaying pivotal characters. &pictures, Naye...

Television TV Channels Movie Channels
Big Trunk Communications bags digital mandate of Discovery Kids channel in India

Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India.The business was won as part of a pitch against leading digital agencies.

Television TV Channels Kids
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories