Television

Radio Mirchi launches Kaan awards

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/08/Untitled-1_9.jpg?itok=xqyEdsK0

MUMBAI: Taking an inspiration from the Cannes awards, Radio Mirchi will be launching the Kaan awards. While the Times Group's radio station has already started inviting entries, the awards will be held in mid-February, probably in Mumbai.

 

Says Radio Mirchi national marketing head Gautam Gulati, "During the Radio lecture series called Radio Works that we have recently started conducting, we realised that category building is an important aspect of Radio advertising. With a visible lack of any awards instituted to laud excellence in radio advertising, we decide to institute these awards."



Currently, with Abby's having a small radio section and the Rapa awards not being publiced too well, there was an obvious need to recognise the talent in radio advertising. "Although not in the interiors, private FM radio has a great reach in the four metros. While people are slowly awakening to the pester power of radio, it is still by and large, a medium used by the advertisers, in addition to the traditional press and television. Besides lauding the talent, the awards will also help educate the media planner about radio," Gulati explains.



In its debut year the awards will be divided broadly into three clusters, the radical path breaking ads, the creative ads and the radio ads that filliped the ad sales/revenue. While the Radio Mirchi officials are still in the process of drafting the categories, there is a likelyhood of almost 12 categories being announced in each cluster.



With entries invited from all the private radio stations and national broadcaster Prasar Bharati, the awards aim to educate the ad fraternity and the masses, alike, on the creativity and reach of the awards.



While MaCann's Prasoon Joshi is on the panel to judge the awards, the names thrown for the other six panelists include Vineet Singh Hookmani and Lowe's Balki. The jury will be a mix of ad men and media planners.



The radio station has invited entries for the calendar year 2003 January to December. "Earlier ads that were aired on the radio were either an audio of the TV ad or a slap shoddy gimmick, but the ads today are far more superior and definitely more creative," says Gulati. According to Gulati, the target audience is slowly growing from passive listeners to an active audience. With both the housewives and the corporate bigwigs tuning in, the 160 million urban markets are waiting to be trapped.



"In the western market, the radio ad spend forms a chunk of the revenue. We aren't quite in their league, but I think there is an enough potential," he added. The FM being still in its nascent stage, the awards will definitely create an awakening of sorts claims Gulati.



Based on the western Pencil awards, One Show awards, Kaan awards aim to become radio equivalent of Cannes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/trai.jpg?itok=jxttH97E
Republic TV complains to TRAI, BARC on Times Now’s genre slotting

The ever-competitive business of TV news is set to witness another round of slugfest. Republic TV has complained to Telecom Regulatory Authority of India’s (TRAI) and Broadcast Audience Research Council of India about English news channel Times Now getting the channel re-slotted under Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/punit.jpg?itok=O-hW1jAY
Zeel reports higher numbers on improved ad, subs revenues

The Subhash Chandra-led Zee Entertainment Enterprises Ltd (Zeel) reported a 15 per cent year on year (y-o-y) growth in total revenue for the quarter ended 30 June 2018 (Q1 2019, period, or quarter under review) as compared to the corresponding year ago quarter (Q1 2018).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/golf-1.jpg?itok=dQEpUpHD
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/smurf.jpg?itok=OSPCDkdg
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories