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Balaji Telefilms had announced the show, then titledKulvadhu
Is Ghar Ki, in the month of September. However, Sony has remained
tightlipped about the show, even though the teasers are currently
on air.
When contacted by indiantelevision.com Balaji Telefilm's COO Rajesh
Pavithran offered, "It is a story of two friends Kajal and
Krutika, one poor and one rich. While Samay falls in love with Kajal,
he ends up marrying rich Krutika. Essentially the show is based
on the effects different socio-economic background have on the relationship.
The conflict arises after the marriage when the equations change
and best friends start competing with each other."
A one hour weekly, Kkoi Dil Mein Hai stars debutant Poorva
Gokhle as Kaajal and Kyunki... alumini Sahil and Indu AKA
Sandeep D and Karishma Tanna as Samay and Krutika. Taking a cue
from success of Star Plus' late night fare Kahiin to Hoga,,
Kkoi... has fresh looking oldies Kiran Joneja as Samay's
mom and Chitra Joshi as his aunt.
Shot in Mumbai, Balaji has already shot around six episodes. According
to Pavithran, Sony wanted to extend the spill over from Haadsaa...
and position itself as a strong weekend channel. The production
house has signed a year's contract for the show. Directed by Ravindra
Gautam, the former Kasautii Zindagii Kay director, the show
was conceived by soap queen bee Ekta Kapoor herself.
According to Pavithran, "Casting was done primarily keeping
the fact that we need fresh faces. A lot of faces are becoming quite
repetitive in soaps, Karishma as the main protagonist, was relatively
free considering that she hardly has anything to do in Kyunkii.
But she will continue in Kyunkii, ditto for Sandeep. Plus Karishma
looks quite trendy hence an obvious choice."
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