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Keeping up with the competition, the channel makes it a point to
select class A and class AB movies. Apart from that, movies on popular
demand are also selected. Zee's movie arm aims to bolster it with
good promotion and right publicity. According to the channel sources,
during the airing of one of the Bond movies the channel chase shot
up to 2.07 percent as compared HBO 0.62 per cent and Star Movie
0.32 per cent in Mumbai. Even in the capital Delhi, the channel
shares were 1.41 per cent, as for the competition it was 0.94 per
cent for HBO and 0.16 per cent for Star Movie.
With the 9:00 pm to 11:00 pm being the prime time for the channel,
it has divided the time band into slots specific to every month
including Romantic Mondays, viewers choice Tuesday Zee
MGM Select, The great Money chase on Wednesdays, Total
action Thursdays, Bond Special on Saturday and Weekend
Blockbusters on Sunday.
The special flavour of the month includes the Oscar awarded movies.
While the channel has remained tightlipped, but industry sources
claim that there is lot of action scheduled to happen in the coming
month.
With the channel having picked up a list of movie including the
new releases Serendipity, Confessions of a dangerous mind and
Chicago, the festive offering on the channel is Chicago
on 25 December at 9:00 pm as a Christmas special.
But how has it affected the channels? According to the channel
sources the number of the brands to endorse the movies has definitely
risen. While brands like Britannia, LG, Samsung, Nokia, Hutch, Mahindra
and Mahindra continue to be on board, the channel has got Asian
Paints, Fiat, Honda, Airtel, Panasonic, Addidas, Mc Donald, Parryware,
and BPCL.
Also Read:
Zee MGM to air Chicago
in November
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