Television

Zee MGM aims to ride high on movie festival power

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/30/Untitled-1_39.jpg?itok=cD0q3Q0T

MUMBAI: It's changing all right. Zee MGM is shedding is relaxed attitude and gearing up for action to push the channel. Be it in terms of programming, promotions or marketing.

The channel claims to have garnered more share than other movie channels during its Bond movies festival from 3 October 2003 till 24 October 2003. While during one of the movies in the Jim Carrey movie festival 12 November to 26 November, the channel shares were more than its contemporaries. Besides the cross-channel promotions the channel also made its presence felt in the on ground promotions.

 

Keeping up with the competition, the channel makes it a point to select class A and class AB movies. Apart from that, movies on popular demand are also selected. Zee's movie arm aims to bolster it with good promotion and right publicity. According to the channel sources, during the airing of one of the Bond movies the channel chase shot up to 2.07 percent as compared HBO 0.62 per cent and Star Movie 0.32 per cent in Mumbai. Even in the capital Delhi, the channel shares were 1.41 per cent, as for the competition it was 0.94 per cent for HBO and 0.16 per cent for Star Movie.



With the 9:00 pm to 11:00 pm being the prime time for the channel, it has divided the time band into slots specific to every month including Romantic Mondays, viewers choice Tuesday Zee MGM Select, The great Money chase on Wednesdays, Total action Thursdays, Bond Special on Saturday and Weekend Blockbusters on Sunday.



The special flavour of the month includes the Oscar awarded movies. While the channel has remained tightlipped, but industry sources claim that there is lot of action scheduled to happen in the coming month.



With the channel having picked up a list of movie including the new releases Serendipity, Confessions of a dangerous mind and Chicago, the festive offering on the channel is Chicago on 25 December at 9:00 pm as a Christmas special.



But how has it affected the channels? According to the channel sources the number of the brands to endorse the movies has definitely risen. While brands like Britannia, LG, Samsung, Nokia, Hutch, Mahindra and Mahindra continue to be on board, the channel has got Asian Paints, Fiat, Honda, Airtel, Panasonic, Addidas, Mc Donald, Parryware, and BPCL.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Times-Internet%20%281%29.jpg?itok=Ih3sQCAj
Times Internet appoints Rattan Chugh & Vivek Pandey in leadership roles

Looking to further consolidate its position as India's leading digital product company, Times Internet, today, announced the addition of two experienced and proven corporate leaders to their senior management team. Rattan Chugh comes in as the new chief people's officer from Standard Chartered,...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Sundaram%20%281%29.jpg?itok=verTtP_F
Times Now ex-CFO Sundaram joins Republic

MUMBAI: Former Times Now CFO S Sundaram has joined Republic, Arnab Goswami’s media entity, as the group CFO for the TV and digital venture.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/karan-bajaj%20%281%29.jpg?itok=PEGordMk
DSport bags rights of Chinese League, IPL on cards

Discovery’s newest offering in the sports industry, DSport, has acquired the rights of the Chinese Super League (CSL). The tournament will be aired from 11 March.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/vidyut%20%281%29.jpg?itok=aSVPkrQT
Movies Now brings Vidyut Jamwal to promote 'Knockouts @ 7'

Movies Now has associated with an upcoming action film Commando 2 for its flagship property Knockouts @ 7. The property airs action packed movies like Quantum Of Solace, Spiderman 2, The Chronicles Of Narnia: Prince Caspian, Snake On A Plane and many more every Monday–Friday at 7 pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/pramod%20%281%29.jpg?itok=X3UbSddA
Pramod Chandorkar is IRAA awards director

The Indian Recording Arts Academy has announced Pramod Chandorkar as the Awards Director. Pramod has been working as a Sound Engineer since 1995. He has worked on numerous mega hit albums and films as Chief Sound Engineer. He is one of the few audio engineers who have excelled in all branches of...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Kalanithi-Maran.jpg?itok=byGkIFgE
Sun TV to benefit greatly from DAS III & IV: Centrum Broking

MUMBAI: Stockbroking firm Centrum Broking’s research team is relatively bullish on the Sun TV Network. In its latest report, Centrum has stated that Sun TV has said that recent developments bode well for the Kalanithi Maran promoted southern TV network. “We draw comfort from the court’s recent...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/akash-chawala.jpg?itok=turVwkEr
Akash Chawla bids adieu to ZEEL after 12 years

MUMBAI: Zee Entertainment Enterprises company Zee Studio's executive vice-president - films, and business head Akash Chawla has resigned after a long stint of 12 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Ghost-buster_0.jpg?itok=pN9k_YTs
Tickle your funny bone with 'Ghostbusters' on Sony Pix

MUMBAI: Horror flicks never go out of fashion. And, if it has ghosts with a funny bone, you are in for a treat. Sony Pix is all set to premiere the cult Ghost-comedy film Ghostbusters on 26 February at 1 pm and 9 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/axn%20%281%29.jpg?itok=dodb6ZMY
AXN to premiere 'Billions' s2

A self-made Wall Street billionaire vs. a brilliant U.S attorney. One is shrewd whereas the other is brash. One is enjoying all the trappings of his success while the other is leading the fight against financial corruption in America. What connects the two is their desperation to bring down the...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories