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The channel logo - DD's logo with 'News' written in English - has
been redesigned from the earlier version that was launched over
two years ago, and closed down after 18 months of existence.
But this time around, the channel logo also bears a tag line that
reads 'satya', 'sampoorna', 'sarvatra', meaning truth, complete
and omnipresent.
Since the channel was relaunched on the day when the Reserve Bank
of India announced the credit and momentary policy, naturally, the
subject hogged the limelight today.
Business journalists like Financial Express editor Sanjaya Baru
and Economic Times' senior editor MK Venu were on screen almost
all the time, discussing the intricacies of the monetary policy
and explaining it in Hindi for the benefit of the common man. DD
News' consulting editor and anchorperson Deepak Chaurasia also made
an appearance.
Though DD News has been relaunched in the terrestrial mode, replacing
entertainment channel DD Metro, the news channel will be available
thorough two satellites also --- Pas 10 and Insat 2E . PAS 10 will
take DD News to 78 countries in Asia, CIS nations and Europe and
through Insat, 28 countries would be covered. On PAS 10, DD News
can be downlinked at 68.5 degree East on frequency 4033 MHz, while
from Insat 2E the channel is available at 83 degree East on 3980
MHz.
In addition, DD News would be available terrestrially on the 154
transmitters, out of which 63 are high-powered transmitters (HPTs),
85 are low-powered transmitters (LPTs) and six are VeryLPTs.
However seems like DD's official website, ddindia.com, is still
unaware of the relaunch of DD News. The site still mentions DD Metro
as one of the many channels in their stable. It is to be seen whether
the site will be updated soon.
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