Television

DD News relaunches with new, on-air look

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NEW DELHI: DD News, the news channel from the Indian pubcaster Doordarshan's stable, relaunched today, sporting a new, on-air look.

 

The channel logo - DD's logo with 'News' written in English - has been redesigned from the earlier version that was launched over two years ago, and closed down after 18 months of existence.



But this time around, the channel logo also bears a tag line that reads 'satya', 'sampoorna', 'sarvatra', meaning truth, complete and omnipresent.



Since the channel was relaunched on the day when the Reserve Bank of India announced the credit and momentary policy, naturally, the subject hogged the limelight today.



Business journalists like Financial Express editor Sanjaya Baru and Economic Times' senior editor MK Venu were on screen almost all the time, discussing the intricacies of the monetary policy and explaining it in Hindi for the benefit of the common man. DD News' consulting editor and anchorperson Deepak Chaurasia also made an appearance.



Though DD News has been relaunched in the terrestrial mode, replacing entertainment channel DD Metro, the news channel will be available thorough two satellites also --- Pas 10 and Insat 2E . PAS 10 will take DD News to 78 countries in Asia, CIS nations and Europe and through Insat, 28 countries would be covered. On PAS 10, DD News can be downlinked at 68.5 degree East on frequency 4033 MHz, while from Insat 2E the channel is available at 83 degree East on 3980 MHz.



In addition, DD News would be available terrestrially on the 154 transmitters, out of which 63 are high-powered transmitters (HPTs), 85 are low-powered transmitters (LPTs) and six are VeryLPTs.



However seems like DD's official website, ddindia.com, is still unaware of the relaunch of DD News. The site still mentions DD Metro as one of the many channels in their stable. It is to be seen whether the site will be updated soon.

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