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The show will be taped on 29 November in Cape Town, South Africa
with 40,000 music fans. It will feature performances by Beyoncé,
Bono, Anastacia, Ms Dynamite, Paul Oakenfold, The Corrs, Eurythmics,
Peter Gabriel, Yusaf Islam (Cat Stevens) and Queen, among others,
alongside top South African acts such as Johnny Clegg and Ladysmith
Black Mambazo. The 90-minute special is part of Nelson Mandela's
global 46664 HIV/AIDS awareness campaign and fundraising initiative
for South Africa.
The concert is being offered rights free, at no cost to all TV
and radio broadcasters globally to be seen by a potential viewing
audience of more than two billion people with commitments so far
from more than 50 broadcasters, including SABC (South Africa), Channel
4 (UK), ZDF (Germany), Canal + (Spain), RTE (Ireland), Globosat
(Brazil), ATV (Hong Kong), SBS (Australia) and others.
In India the third MTV Music Summit for AIDS took place in Mumbai
on 15 November. 35,000 fans saw appearances by MTV India's VJ's,
Bollywood stars such as Dino Morea, Diya Mirza and Fardeen Khan,
and Indian music acts like Abhijeet, Babul Supriyo, Baba Sehgal,
DJ Aqeel and more.
As reported earlier by Indiantelevision.com the special will premiere
on both MTV India and Doordarshan on 30 November in 80 million homes.
The MTV Music Summit for Aids was produced in partnership with UNDP
and was presented by Sony Hi-Fi, with Tata Indicom as the communication
partner.
Coming back to the main event the BBC World Service will air the
concert as a special radio broadcast to 150 million people across
the globe, along with Infinity Broadcasting radio stations in the
US. MTV intl Networks president Bill Roedy was quoted in an official
release saying, "With more than 40 million people infected with
HIV/Aids globally and half of new infections among youth, this disease
continues to be the biggest threat to humanity.
"Through the Staying Alive campaign and local MTV initiatives
around the world, we are committing more resources than ever before
to fight the stigma and discrimination associated with HIV/Aids,
empower youth to protect themselves, raise awareness and engage
others to get involved to help stop the spread of this epidemic.
We challenge other businesses to use their resources, expertise
and influence to fight HIV/Aids, including all media organisations
who can broadcast the 46664 concert and other Staying Alive programming
at no cost in order to get the message out as widely and loudly
as possible."
In addition to the concert special, MTV channels around the world
will premiere Roll Call on 1 December. The half--hour special
hosted by MTV UK & Ireland's Tim Kash will salute young people whose
lives have been affected by HIV/AIDS. Featuring hundreds of names
in a special roll of honour, the show will profile 12 young people
from across the globe discussing their involvement in HIV/Aids issues.
Newly produced messages from artists discussing HIV/Aids will also
premiere on-air throughout the day featuring 50 Cent, Dave Navarro
of the alternative rock group Jane's Addiction, Sugababes, Sharleen
Spiteri of Texas, Eagle Eye Cherry and Lamb. MTV channels will also
re-broadcast Meeting Mandela: A Staying Alive Special, a
60-minute show hosted by Beyoncé where young people from diverse
backgrounds discuss topics such as HIV/AIDS with Nelson Mandela.
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