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Devraj who joined Sony in January this year, says he had been working
on a feature film script before joining SET and intends to go back
to that now. Devraj has earlier worked with Channel [V], MTV and
Hindustan Thompson Associates.
Among the highpoints of his tenure at SET, Devraj counts Jassi
Jaissi Koi Nahin, definitely. "It was an enjoyable experience
working with the SET team, and talented, intelligent people like
Tony and Diya and Victor Acharya. It was equally gratifying that
all the decisions we took on the adaptation - the story changes,
the casting, the production design, the Punjabi flavour, the characterizations
of Jassi and her family - everything connected with the audience
as we'd planned. We tried to bring in a freshness lacking on television,
and our efforts paid off," he says of the Jassi experience.
Apart from Jassi, Devraj has also initiated a few projects
that he believes are path-breaking in their own way. "I hope they
do as well," he says.
About the learnings he garnered at Sony, Devraj says, "Personally,
I've learnt a great deal about shaping ideas. The sheer exposure
to a large volume of scripts and ideas, the process of interacting
with writers every day, all of this has helped sharpen my own creative
skills."
About his tenure at Sony, however, Devraj has a different opinion.
"It's been frustrating, I won't deny that, but it's been an incredible
learning experience as well. So no regrets."
See related story-
Rajesh Devraj joins SET as
executive creative director
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