Television

Spongebob Squarepants bash to premier in Singapore

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MUMBAI: Nickelodeon's Spongebob Squarepants Bikini Bottom Bash is all set for a world premier at Singapore on 28 November 2003 after which it will be open to public from 29 November 2003.

 

The Spongebob Squarepants Bikini Bottom Bash is an interactive, energetic play-along live musical event that seeks to draw upon the inquisitive nature of kids of all ages. The mini bash is being touted as a larger than life experience with fun games and activities, catchy songs and dance and featuring live performances by Spongebob Squarepants and his friends.



The Nickelodeon show, which is being held at Suntec City, the largest mall in Singapore, is being promoted by Nickelodeon and the Singapore Tourism Board (STB) jointly through a month long on-air campaign on Nickelodeon. It is pegged as the world's first-ever mini live musical stage version of Spongebob Squarepants.



The Spongebob Singapore Swing contest, launched on 9 November, will see one lucky kid viewer from any of Nickelodeon Asia's channels winning a 4 day/3 night holiday to Singapore for four. The prize package includes airfare, accommodation, a $1000 shopping voucher from Suntec City and an exclusive meet and greet with Spongebob on top of Suntec Tower 2 as well as free passes and admissions to some of Singapore's major tourist destinations.



"We are delighted to have Spongebob and his friends come all the way from bikini Bottom to Singapore to perform in his very first musical show. I am sure that kids of all nationalities and ages will welcome him here and have a great and fun time with all the festivities and events around Christmas and end-of-year holidays," says STB brand director Ken Low.



For the uninitiated, Spongebob Squarepants is Nickelodeon's hit animated series, which features the adventures of an earnest and happy-go-lucky sea sponge. The series was first premiered in 1999 and has since beaten animation hits such as Pokemon, Powerpuff Girls and Scooby Doo to become the Number One kids' television show in the United States for more than a year - as per a Nielsen Media Research report.



In India, the show airs all days in the 8 am morning slot with repeats at 2 pm on week days and 3 pm on weekends.

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