| The Spongebob Squarepants Bikini Bottom Bash is an
interactive, energetic play-along live musical event that seeks to
draw upon the inquisitive nature of kids of all ages. The mini bash
is being touted as a larger than life experience with fun games and
activities, catchy songs and dance and featuring live performances
by Spongebob Squarepants and his friends.
The Nickelodeon show, which is being held at Suntec City, the largest
mall in Singapore, is being promoted by Nickelodeon and the Singapore
Tourism Board (STB) jointly through a month long on-air campaign
on Nickelodeon. It is pegged as the world's first-ever mini live
musical stage version of Spongebob Squarepants.
The Spongebob Singapore Swing contest, launched on 9 November,
will see one lucky kid viewer from any of Nickelodeon Asia's channels
winning a 4 day/3 night holiday to Singapore for four. The prize
package includes airfare, accommodation, a $1000 shopping voucher
from Suntec City and an exclusive meet and greet with Spongebob
on top of Suntec Tower 2 as well as free passes and admissions to
some of Singapore's major tourist destinations.
"We are delighted to have Spongebob and his friends come all
the way from bikini Bottom to Singapore to perform in his very first
musical show. I am sure that kids of all nationalities and ages
will welcome him here and have a great and fun time with all the
festivities and events around Christmas and end-of-year holidays,"
says STB brand director Ken Low.
For the uninitiated, Spongebob Squarepants is Nickelodeon's
hit animated series, which features the adventures of an earnest
and happy-go-lucky sea sponge. The series was first premiered in
1999 and has since beaten animation hits such as Pokemon,
Powerpuff Girls and Scooby Doo to become the Number
One kids' television show in the United States for more than a year
- as per a Nielsen Media Research report.
In India, the show airs all days in the 8 am morning slot with
repeats at 2 pm on week days and 3 pm on weekends.
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