An official release informs that consumer spending on extended
cable and satellite services is surging. Digital video recorders
seem poised to replace the VCR. Retail purchases of high definition
TVs are predicted to skyrocket in 2004. TV viewers want the more
powerful entertainment experience that digital technologies offer.
AFI Enhanced TV explores how advancing technologies change the experience
of watching and producing TV.
The workshop is a research and development environment. Its goal
is to prepare the television creative community for digital, interactive
broadcast storytelling through a hands-on prototype production process.
It will debut the results of its most recent production season.
It will unveil eight broadcast-capable think pieces utilising existing
and soon-to-be-available enhanced TV technologies. Some of the shows
include ABC's Celebrity Mole, US public broadcaster PBS'
Independent Lens and Disney's Kim Possible. Among
the more than 50 participating eTV design and production companies
are Beyond Z, Goldpocket Interactive, Autonomt, ICTV, NDS Americas,
AFI brings the television production community together with leaders
in the creation of digital content for TV. AFI claims that its creative
environment provides professional consulting, support and "mentoring"
by world-class leaders in content production, interactive technologies,
design, business and distribution. Issues influencing and accelerating
the development of this new medium in the US and internationally
are identified and addressed within the AFI programme. The result
is advanced production work which serves show producers, networks
and the community as a whole.