Turner to launch tween channel Pogo

NEW DELHI: Turner International is now eyeing the tween of India.


After the hugely successful Cartoon Network, Turner now plans to launch a new channel, POGO, from 1 January 2004. The 24-hour channel, hosted on the Zee Turner platform and to be beamed off the PAS 10 satellite, will feature live action, drama and series, it was announced at a media conference today.

The USP of the channel, however, will be feature films that will be regularly aired and will differentiate it from existing channels for kids, notably sister channel Cartoon Network and rival Nickelodeon.

There will be special documentaries, comedies and like shows, providing what the channel calls 'complete multi genre entertainment package for kids.' POGO, in all likelihood, will target the age group that Cartoon Network misses - the tween who has grown out of Scooby Doo and Tom and Jerry.

Unlike Cartoon Network, however, Pogo will not be exclusively animation, and will cater to an audience that's ready for edutainment.

Ian Diamond, the Singapore-based senior vice president and general manager, Turner Entertainment Networks Asia, Inc., said, "Pogo will change the dimensions of how kids watch television. There will be a sense of ownership for the kids."

Turner's efforts at wooing kids to the telly have thus far met with more than a modicum of success. Meticulous research that pointed to an unmet demand from toddlers and their mothers led Cartoon Network to launch a special three hour daily band Tiny TV in January 2003, a move that paid instant dividends.

It's now upto Pogo to prove its potential.

Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories