| “Bheema Keema is a concept targeted at eight
to 15 years olds. The main highlight of this serial is that it will
be the first Indian animated television serial of 52 episodes showcasing
on Zee TV,” says Rajiv Sangari, vice-president, PTL and head of Zee
Institute of Creative Animation (ZICA).
Bheema Keema is about two main characters, positioned as
smart kids facing challenges and adventures in day-to-day life.
The other secondary characters are Happy Singh and Chichi, the side-kicks,
Pummy the pet dog and Dr. Kamal, a cranky genius scientist. The
scripts and treatment has been conceptualised as per the lifestyle
of the target audience.
“Since these semi-metro kids have access to all the latest gizmo’s
and gadgets, and they often fantasize to do something adventurous,
mischievous and sporty in real life, they are attached to such concepts
on television through which they can relate themselves directly,”
says Sangari.
PTL through its own animation division ZICA is gearing up for the
bigger projects. “As there is also a huge demand for skilled animation
in the country, and very few trained animator available in the industry,
to bridge this gap PTL has its own Animation training division,
ZICA Training Academy, the only training institute that develops
all the areas of an artist right from drawing skills to 2D and 3D
Animation. Thus preparing the new breed animators for full-fledged
production,” says Sangari.
PTL has worked in the local market mainly for Zee Telefilms, including
television commercials for Zee News and Esselworld, and television
channel packaging for premier channels in DTH for Zee.
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