Television

ITF, Sportev in Davis Cup broadband deal

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NEW YORK: The International Tennis Federation (ITF) and broadband and mobile sports provider Sportev have announced the launch of DavisCup.tv.



The comprehensive broadband offering covers action from the Davis Cup by BNP Paribas World Group. For the first time ever, tennis fans have the chance to view Davis Cup footage on the web. In India national broadcaster Doordarshan showcases Davis cup action.



An official release informs that registered users will be given exclusive access to match highlights from the first round, quarterfinals, semifinals and final of the 2003 competition. In addition, post match player interviews will be available, adding to the viewer experience. Users will also be able to access highlights footage from the final, which will be played at the Rod Laver Arena in Melbourne, Australia from 28-30 November 2003. The highlights will be available - as all footage will be in future 24 hours after the conclusion of play.



ITF executive director, commercial, Jan Menneken added, "We are delighted to partner with Sportev in this brand new initiative that will add another dimension to our online offering to tennis fans around the world. We believe this application to be a significant first step towards the development of our broadband video strategy."



Sportev CEO Will Muirhead said, 'The ITF is a prized client and Daviscup.tv represents Sportevs first foray into the world of tennis. The Davis Cup is a unique property that is popular not only at the national level but also has a widespread international following."

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