| Radio City 91 FM will invite advertising agencies to
send in entries on the public service theme. From all the entries
received, the jury will shortlist the top three. The winning entry
will be picked in an on-air contest from three top entries which will
be aired on Radio City 91 FM between 6 - 12 November. A panel of judges
comprising eminent people from the corporate, advertising and media
industry will adjudge all the entries received.
The three best judged entries would qualify for the final round.
In the final round, these three entries would be aired on Radio
City for a week and listeners asked to vote for the best of the
three. The entry and advertising agency that produces the winning
30-second Hindi promos on 'Educate the Girl Child' and gets the
maximum number of votes will be awarded the trophy for the best
radio public service announcement at a ceremony at the Hyatt Regency
Hotel in New Delhi on 16 November, according to an official release.
Speaking about this initiative, Radio City COO Sumantra Dutta said,
"It is solely due to the wide reach that radio can play a vital
role in spreading awareness among the masses. In tune with this
philosophy, Radio City 91 FM has taken this initiative to reward
public service on radio. In doing so, we are inviting organisations
to be a part of the team that sensitises the masses about the plight
of the girl child and create awareness on this issue."
The panel of judges comprises Head IMC Communications Nikhil Nehru,
JWT Senior Creative Director and Associate Vice-president Anuja
Chauhan Alva, Sanskriti School Principal Gauri Eashwaran, WHO Consultant
Ambika Srivastava, Population Council Sr. Programme Associate Dr
Shireen Jejeebhoy.
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