| In all 54 trophies will be handed out.
There has been an expansion this year. Five administration Awards
have been added for each of the country's zones. In the programme
category there are 32 awards up for grabs. These include promo, best
Kendra, animation, sports, women's. DD has tied up with Wizcraft for
the event. At a media briefing this afternoon DD Sahyadri head Mukesh
Sharma noted that the surge of a more competitive work structure,
an well as recognition of excellence had resulted in improvement in
in-house software production.
I&B minister Ravi Shankar Prasad will be the chief guest. Also
present will be Maharshtra's chief minister Chhagan Bhujbal. Attendeees
will see performance from the likes of Shaan, Sonu Nigam, Usha Uthup,
Gurdas Mann. Lending a touch of glamour to the occasion will be
stars from the television and film industry such as Star India CEO
Peter Mukherjea, actor Jitendra, film director Shutosh Gowarikar.
Also present at the briefing was the Prasar Bharti chairman V Kamat.
When asked by Indiantelevision.com as to the manner in which DD
News would be functioning he pooh poohed talk that the channel would
basically be a mouth piece for the government.
"DD News is a completely independent channel. There is no
external pressure whatsoever. It was set up with the purpose of
functioning autonomously and that is what we are doing. In fact
if you have been watching us we have done stories and news features
that have criticised the government. We also cover the news better
than anyone else out there and as time goes on we will continue
to improve."
The channel also put out figures that back his claim. Tam data
is for 3-11 November c&s 4+ for all Hindi news channels. DD
News has a cumulative reach of 22 per cent. Only Aaj Tak is ahead
with 26 per cent. Star News is beind with a share of 20 per cent
followed by Zee News with 19 per cent. NDTV India has a share of
18 per cent.
The story is similar for the audience shares. Once again DD News
is second to Aaj Tak. It has a share of 21 per cent while Aaj Tak's
is 29 per cent. Sahara Samay is languishing at the bottom of the
barrel with a share of six per cent.
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