Television

MTV has roped in Westlife as a star international act for the Immies

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MUMBAI: MTV Immies are all set to heat up the music scene with some international sensations. Latest news is that the youth channel has roped in Westlife, Safari Duo, Outlandish, Rishi Rich and Panjabi MC for the international acts.



The first ever music awards from the Viacom's Indian music arm, establish to coincide with 100 years of recording music.



One of the popular boy bands of the international music scene, Westlife have sold 18 million albums and seven million singles The five member team is set to woo MTV viewers at their first ever performance in India when they perform at the Indian Music Excellence Awards - MTV IMMIES presented by AirTel, on 12 December, 2003, says a company release.



Besides Westlife, the Immies boasts of international acts comprising percussion pop duo Safri Duo, the popular Danish group - Outlandish, Asian music sensation - Rishi Rich and international king of Bhangra - Panjabi MC.



While the channel has unveiled its international acts, the local acts are still kept under the wraps but the release hints that the Immies will bring together a galaxy of international and local acts sprinkled liberally with performances from Bollywood.



Presented by AirTel, the MTV Immies is exclusively supported by the Indian Music Industry (IMI) and is brought in association with LG Electronics India Pvt. Ltd, Kinetic Zing and Maruti - for the brand Alto. The hospitality partner is J W Marriott while the radio partner is Radio Mirchi. 



The stars of the evening Nicky, Shane, Bryan, Kian and Mark have sold over 250,000 units of their albums in India alone. The popular Irish boy band is creating waves across the globe with 'Mandy' and 'Hey Whatever' from their forthcoming album 'Turnaround'.



The Safri Duo comprising Morten Friis and Uffe Savery are said to be poised to get the crowd in action with performance. The bongo banging duo has won a pile of awards and was the first ever Danish act to win an MTV Award. Next in the line is the 'not regular hip-hop band' Outlandish. With their recent release Aicha making rounds of the music channels, the dynamic trio is raring to deliver a superb performance for the first time in India, says the release.



While Rishi Rich, whose claim to fame is not just Asian fusion tracks, but pure hip-hop beats for the likes of Fallacy and Estelle is amongst the star line line up for the d-day. Currently, Rishi Rich is working on productions for Britney Spears, Ricky Martin and Mary J Blige. 



Last in the line is the International king of Bhangra, Panjabi MC. Having established himself as a household name on the UK and international Bhangra scene, Panjabi MC has 

gaining huge recognition and popularity with his hip hop and real 'desi' mix in India too.

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