| From pubcaster Doordarshan to Sony, regional
channel Vijay TV to Malaysian channel Astro to the BBC, the production
house says it plans to launch eight new shows across seven channels
in the next quarter. While Sony Entertainment Television refuses to
confirm the launch of the UTV created Sarfarosh, UTV says the
show will go on air shortly, and is the story of an ordinary man who
will go against all odds to save his family and his country. He is
torn between dedication for his country and love for his family when
his daughter gets kidnapped.
While a response could not be garnered from Star Plus, UTV says
its two shows Shanno Ki Shaadi and Sim Salabi Choo Choo
are to begin airing shortly. Shanno Ki Shaadi, a comic
soap about a traditional Punjabi family having trouble finding a
suitable match for the middle daughter. Shanno is shy, introvertish
and makes the best parathas. This show is about laughter, tears,
love and romance.
Sim Salabi Choo Choo is about two 10-year-old superkids who
are devotees of Goddess Durga. They are blessed with powers to vanquish
all evil.
UTV also says Devi, a supernatural thriller will launch
on Doordarshan in December. Prayalam, a UTV creation has
already premiered on Vijay TV is about a hidden treasure, which
offers the power to lead the human race. The king of the state is
looking for a child to sacrifice in order to acquire this treasure.
This child happens to be the daughter whose existence the king is
not aware of, says a UTV release.
UTV has also made a show Casa Idaman 3 for Astro RIA in
Malaysia, continuing the strong programming base in Bahasa Malay
built over the years by UTV's wholly owned subsidiary in Malaysia.
Casa Idaman is a tale of two matriarchs and their families. It is
a story of their rivalry and how their doings are visiting and wreaking
havoc on the next generation.
UTV has also ventured into the non-fiction arena, with two shows
on BBC and another, identified only as 'one of the biggest non fiction
global channels headquartered in the US'.
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