Television

[V] claims lead in metro music beat during Diwali

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/29/Untitled-1_1.jpg?itok=1HlPKaaT

MUMBAI: Diwali, at [V], isn't just a time to set off the crackers, it's also time to defuse the competition, it would seem.



The latest salvo fired by Star's music arm is a claim that over two million viewers tuned into Channel [V] over the Diwali weekend to watch the Dhamaka.



That's not all. Quoting TAM Media research figures, an official release claims that the channel has captured the top slot among music channels yet again with its Diwali programming. According to TAM figures for all day shares for 25 and 26 October, 2003 conducted across six metros in C&S ABC 15-34, more than two million viewers tuned in to Channel [V] for its special Diwali programming.



According to the release, Channel [V] has further consolidated its leadership position of being the No 1 music channel by outperforming its competitor in week 45, according to TAM data, SEC ABC, 15 - 34, across six metros.



When asked for an official quote on the channel's claim, TAM India officials say that the tune-ins, as given out by [V] are the records of the unduplicated individuals who have watched that particular channel, for the said day or for at least one continuous minute or more. The officials confirmed the actual TG for six metros is 20,21,000 which translates to roughly 20 per cent in reach for those two days.



( TG: CS ABC 15-34 yrs, Market : six metros )

Channel

Reach 000s

Reach

Channel V

2021

19.72

MTV

1913

18.67

ETC

775

7.56

B4U Music

753

7.35

Zee Music

582

5.68

CMM

537

5.24

Others

8460

82.55

Any Channel

8485

82.8



While MTV in its point by point riposte, had claimed that besides the selective six metro data, they have been a leader also in the rest of urban India, which constitutes a significant 58 per cent of the market.



Although [V] hasn't shot out any retort to those claims, by pointing out the popularity of the Diwali special, it seems to be shooting down MTV's potshot at it being the four-week phenomenon (read Popstars).



According to [V] head honcho Amar K Deb, "Channel [V] has emerged as the clear choice for audiences, even on holidays and special festivals. We are constantly evaluating our programming, finding newer and more creative ideas that appeal to our core audience, which the numbers indicate, is consistently growing. Special programming is also created to celebrate the festivals and other events that play an important role in our viewer's lives. Our programming on the Diwali weekend reflected the choice and desires of our audience."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/zee.jpg?itok=BLz1u0z9
Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GECs Zee Anmol and flagship Zee TV were once again ranked second and third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 37 of 2018 (Saturday, 8 September 2018...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Colors_Bangla1.jpg?itok=BJ2UigU_
Kannada, Marathi, Tamil, Telugu market witness no change in BARC week 37

Colors Bangla and Jalsha Movies swapped their third and fourth positions in the Bengali space in the BARC data’s week 37. Big Ganga and Bhojpuri Cinema exchanged their first and second positions in the Bhojpuri segment. In the Kannada, Marathi, Tamil and Telugu market, no changes were observed....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/22/Republic-TV.jpg?itok=enRQxZQz
Republic TV leads English news in BARC week 37

NDTV 24x7 stood at fifth position in the English news genre according to All India BARC data week 37. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/divya.jpg?itok=CNzzoXs2
ALTBalaji appoints Divya Dixit as Senior Vice President, Head of Marketing

Balaji Telefilms has recently been integrating great leadership talent from across the board to spearhead the business and become a powerhouse. Further fortifying its leadership at ALTBalaji - India’s largest platform for original and exclusive digital content, the company announced the appointment...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dsport.jpg?itok=hnh7hjMh
DSport to broadcast Laver Cup from 21-23 September

DSport will bring live action from the second edition of Laver Cup, a men's tennis tournament between teams from Europe and the rest of the world to be held in Chicago from 21-23 September 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/dnpa_0.jpg?itok=cmsK3D6w
India’s top media companies announce formation of Digital News Publishers Association

Amidst a plethora of industry bodies and sectoral alliances in the Rs. 1.5 trillion Indian media and entertainment sector, another such organization today took birth. It has been christened the Digital News Publishers Association (DNPA). 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/raj.jpg?itok=6azkvKHY
Raj Nayak, Janak Sarda to be felicitated by International Advertising Association

At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest on 2 October 2018 with advertising and marketing leaders from all over the world in attendance, Viacom18 COO Raj Nayak and past president IAA India Chapter will be felicitated with the prestigious "...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/21/gainers.jpg?itok=AbeuHy2U
Sports most benefited genre in Chrome DM week 37

With a growth of 2.82 per cent as compared to last week (36), the sports genre marked the highest opportunity to see (OTS) among all categories in week 37 of Chrome Data Analytics & Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/aajtak.jpg?itok=HOxmssOt
Aaj Tak most watched Hindi News channel in 2018

BENGALURU: The most watched Hindi news channel in the Hindi speaking market (HSM)-be it urban (U), rural (R) or combined (U+R) is India Today TV Network’s Aaj Tak during the first 37 weeks of 2018.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories