| That's not all. Quoting TAM Media research
figures, an official release claims that the channel has captured
the top slot among music channels yet again with its Diwali programming.
According to TAM figures for all day shares for 25 and 26 October,
2003 conducted across six metros in C&S ABC 15-34, more than two
million viewers tuned in to Channel [V] for its special Diwali programming.
According to the release, Channel [V] has further consolidated
its leadership position of being the No 1 music channel by outperforming
its competitor in week 45, according to TAM data, SEC ABC, 15 -
34, across six metros.
When asked for an official quote on the channel's claim, TAM India
officials say that the tune-ins, as given out by [V] are the records
of the unduplicated individuals who have watched that particular
channel, for the said day or for at least one continuous minute
or more. The officials confirmed the actual TG for six metros is
20,21,000 which translates to roughly 20 per cent in reach for those
two days.
|
(
TG: CS ABC 15-34 yrs, Market : six metros )
|
|
Channel
|
Reach
000s
|
Reach
|
|
Channel
V
|
2021
|
19.72
|
|
MTV
|
1913
|
18.67
|
|
ETC
|
775
|
7.56
|
|
B4U
Music
|
753
|
7.35
|
|
Zee
Music
|
582
|
5.68
|
|
CMM
|
537
|
5.24
|
|
|
|
Others
|
8460
|
82.55
|
|
Any
Channel
|
8485
|
82.8
|
While MTV in its point by point riposte, had claimed that besides
the selective six metro data, they have been a leader also in the
rest of urban India, which constitutes a significant 58 per cent of
the market.
Although [V] hasn't shot out any retort to those claims, by pointing
out the popularity of the Diwali special, it seems to be shooting
down MTV's potshot at it being the four-week phenomenon (read Popstars).
According to [V] head honcho Amar K Deb, "Channel [V] has
emerged as the clear choice for audiences, even on holidays and
special festivals. We are constantly evaluating our programming,
finding newer and more creative ideas that appeal to our core audience,
which the numbers indicate, is consistently growing. Special programming
is also created to celebrate the festivals and other events that
play an important role in our viewer's lives. Our programming on
the Diwali weekend reflected the choice and desires of our audience."
Also read:
Piqued MTV straightens the
records with [V]
Champagne time for Star
as [V] celebrates the
power of one
|
