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Pehla Academy was launched earlier this year to assist underprivileged
women and children in the SAARC region. Pehla, the Asian entertainment
television platform belongs to Arab Digital Distribution (ADD) -
a pay TV platform management company in the Middle East, North Africa
and Europe.
ADD's other platforms include Arabic entertainment TV Al Awael,
international platform FirstNet, and Asian bouquet Arabsque in Europe
and Pehla Europe.
Karnataka-based Aid the Weaker Trust is working on multiple projects
on children and women. The organisation has set up day care centers
for children in tribal settlement, destitute women living in rural
areas, health care and community vocational training.
ADD's executive vice-president of network development and marketing
Vinod D'Mello is quoted in a release, as saying, "We are delighted
to support projects like Aid the Weaker Trust and hope to make a
difference in lives of under privileged children and women."
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