DD, MTV to premiere MTV Music Summit on 30 Nov

MUMBAI: It was a fun evening alright, but it was with a good cause.

Around 35 thousand screaming youngsters joined in to watch MTV VJs, Bollywood actors and Indian music artistes to rock at the third MTV Music Summit for AIDS held on 15 November at MMRDA Grounds, Mumbai, to support life and stop the discrimination against people living with HIV/AIDS. The music summit will premiere into 80 million Indian homes at 9:30 pm on Doordarshan and 5:00 pm on MTV India on 30 November 2003.

The event boasted of attendance including likes of Dino Morea, Diya Mirza, Fardeen Khan, Gulshan Grover, Hrishita Bhatt, Isha Koppikar, Mandira Bedi, Meghna Naidu, Riya Sen, Ruby Bhatia, Zayed Khan, Abhijeet, Babul Supriyo, Baba Sehgal, DJ Aqeel, Hema Sardesai, Mika, Raghav, Suchitra K, Sunidhi Chauhan, Sukhbir, Shaswati, Shreya Ghosal, Shreekant, Vaishali Samant and Vedic Chant.

Brought in partnership with UNDP and was presented by Sony Hi-Fi, the communication partner for the music summit was TATA Indicom.

The summit was kicked off by Sahara, a group of 15-24 year olds living with HIV/AIDS, who performed their brand of music. The event was sponsored by United Nations Development Programme (UNDP). Next was performance by 'Dancing Feat', a Committed Communities Development Trust (CCDT) project for children at risk to HIV/AIDS. The event was funded by Family Health International (FHI) and the kids performed on a special dance sequence choreographed by Shiamak Davar.

Besides Haath Se Haath Milaa, produced by BBC India, shot a behind-the-scene episode of the MTV Music Summit for AIDS with humsafars (a groups of teens at risk of HIV/AIDS).

Said Alex Kuruvilla, Managing Director, MTV Networks India: "At MTV, we believe awareness and education are the most effective 'vaccines' for AIDS. With the third MTV Music Summit for AIDS, we continue to raise awareness about HIV/AIDS, promote prevention and fight stigma. Providing a massive trust to this initiative, for the second year in a row, is the country's terrestrial channel - Doordarshan, who will air the MTV Music Summit for AIDS into 80 million Indian homes. "

GO 92.5 FM, the radio partner, broadcast the summit live while Doordarshan is the television partner. The ground partners were Coca-Cola, Barista, Shoppers Stop and Rotaract Club, Bombay Hills South. Intercontinental The Grand, Mumbai was the hospitality partner.

Latest Reads
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels
Travelxp explores Nagaland this month; Strictly Street, Krazee Foodie return for second seasons

Travelxp, the world’s leading travel channel, continues to excite its viewers with its popular show ‘Xplore Nagaland’ and new seasons of ‘Strictly Street’ and ‘Krazee Foodie’ as it continues to bring an experience of new places, diverse cultures and exotic cuisine straight to viewers’ living rooms...

Television TV Channels Factual & Documentary
BBC StoryWorks expands into India

BBC StoryWorks, the global content marketing team within BBC Global News Ltd, has expanded into India with staff now based in the country for the first time as part of wider growth across the Asia Pacific region.

Television TV Channels Factual & Documentary
Firstpost turns 7: a look back at the milestones

MUMBAI: India’s leading digital news platform known for its path breaking content and remarkable journalism, celebrates 7 years in the industry. The platform was launched in 2011 by Network18 as an exclusive online news and views website and app accessible across platforms and...

Television TV Channels News Broadcasting
Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

On the evening of 27 May, Star India wants to ensure you see nothing but IPL on your TV screens, no matter where you are or what language you speak. It has roped in Star Pravah and Asianet movies to add two new language feeds for better reach of the IPL 2018 in Marathi and Malayalam respectively.

Television TV Channels Sports
Sunil Lulla joins Balaji Telefilms as group CEO

MUMBAI: Indian production company Balaji Telefilms has appointed Sunil Lulla as its new group chief executive officer. His new role will be effective from 25 May 2018. He will replace Sameer Nair who quit the company to join Applause Entertainment.

Television TV Channels People
Nielsen on changing landscape of global sports

MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and a rapidly evolving sponsorship market.

Television TV Channels Sports
ITW Consulting appoints Navneet Sharma as president, international strategy, sales & IP development

ITW Consulting, a global sports commerce specialising in crafting and executing multi-faceted brand management solutions across sports, entertainment and media, has appointed Navneet Sharma as president international strategy sales and IP development w.e.f. from May 2018.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories