| With the subscriber base crossing 7 million,
the revenues for the company increased by 17 percent to 850 million
pounds. According to the media reports, the company claimed that DTH
revenues increased by 17 percent to 628 million pounds, which was
attributed to a 12 percent increase in the number of satellite TV
subscribers.
According to the report, the satellite broadcaster has achieved
its goal of signing up seven million subscribers, three months ahead
of schedule. The company was originally hoping to attract seven
million subscribers latest by the end of this year.
During the tenure of CEO Tony Ball, the firm began to attract a
mass audience with the set-top boxes and minidishes to decode digital
television signals. The company's subscriber base has grown strongly
since then. Also what boosted the subscriber base was its exclusive
deal to screen football matches between the elite English Premier
League clubs.
With CEO James Murdoch taking over the reins from Tony Ball, the
company is now aiming to increase its total subscriber base to eight
million by the end of 2005. It also wants to boost average revenue
per user to £400, up from £366 in June 2004, reports
say.
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