Sony's 'Kkusum' takes a 20 year leap

MUMBAI: What's with the K soaps and fast forward leap anyways? After the gradual phasing out of Kaun Banega Crorepati on Star Plus,Kkusum created a winning formula for Sony in the beginning of 2002 but seems like the formula is going awry now.

With the fast forward formula doing well for the Star Plus' shows, guess what is in store for Kkusum ?

The serial will see a 20-year fast forward from the second week of December.

Anuj Saxena and Nauseen Sardar Ali in 'Kkusum'

When Sony TV launched Kkusum and Kutumb, the family soaps from the Balaji Telefilms clan, it literally rode the crest with TVRs of 10.2 and 8.3. Somewhere down the line, Kutumb lost its way, while Kkusum managed to hold out. But latest is that Kkusum has dipped alarmingly low.

When storylines hit a plateau, shake them up a bit with a fast forward - that seems to be Ekta Kapoor's credo, presently. A year ago, Kyunki Saas Bhi Kabhi Bahu Thi (Star Plus) leapfrogged 20 years ahead, bringing in its wake an entire new generation of the Virani family, while keeping most of the older generation alive and around.

Encouraged by its success, Ekta decided to do an encore almost two months back for Kahaani Ghar Ghar Ki (Star Plus) as well. This time it was 18 years leap and amazingly the move worked for the show. So effective is the trick that even UTV's Shagun (Star Plus) followed the suit, just recently.

"So why can't I do the same with Kkusum?" Ekta Kapoor tells "The story with Kusum and Abhay has reached a dead end. I cannot go any further, despite my best efforts. This show is one of my favourite babies and I can't let it die. It will now have new generation characters. Kusum and Abhay will have a daughter in the last episode of the present series. The daughter will be a young and beautiful debutante. She will be directly shown as a youngster, just like I did in KGGK with Shruti, Monalika and other kids."

When quizzed if the fast forward will be able to revive TRPs, Kapoor said, "I was asked this question when I fast-forwarded KGGK too. Earlier, KGGK was watched by mostly middle-aged and elderly people. Today, their children and grandchildren have joined too. That's why the viewership has increased. Even Kahiin To Hoga is doing well simply because it is youth-centric. Tastes have changed. Every show can't focus on elderly people. Many people want youth based stuff. So why shouldn't I make the most of this opportunity? I am sure that it will work," she quips.

As for the show itself, Kapoor offers, "None of the characters is dying and none of them is leaving the serial. Kusum will not start looking old. Even Tulsi and Parvati don't look old, so why should bechari Kusum?"

However she said, "Kusum's daughter Kumud will hold centrestage. And Poonam Narula is entering the serial. She will enter any moment now, much before the leap happens. She has a very important role to play from here on. Poonam is my lucky charm. Kaahin Kissii Roz had dropped quite a bit and her entry was one of the factors responsible for its revival."

Whether Ekta proves third time lucky, only time will tell...

Latest Reads
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment
Doordarshan now wants all matches of men’s hockey WC

Even as TV sports channels are wracking their brains as part of a public consultation to justify why proposed tweaking of rules relating to mandatory sharing of signals of sporting events is not a good idea, the Indian government has gone ahead to notify hockey World Cup for sharing with the...

Television TV Channels Sports
Balaji Telefilms reports higher programming hours and better realisation

The Ektaa Kapoor-led Balaji Telefilms Ltd reported a consolidated profit from continuing operations of Rs 7.1 crore for the quarter ended 30 September 2018 (Q2 2019, quarter or period under review) as compared to a loss of Rs 22 crore for Q2 2018 and a loss of Rs 0.6 crore in the immediate trailing...

Television Production House Post Production
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories