Television

Sony's 'Kkusum' takes a 20 year leap

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/07/Untitled-1_13.jpg?itok=RCGc_AJW

MUMBAI: What's with the K soaps and fast forward leap anyways? After the gradual phasing out of Kaun Banega Crorepati on Star Plus,Kkusum created a winning formula for Sony in the beginning of 2002 but seems like the formula is going awry now.



With the fast forward formula doing well for the Star Plus' shows, guess what is in store for Kkusum ?



The serial will see a 20-year fast forward from the second week of December.



Anuj Saxena and Nauseen Sardar Ali in 'Kkusum'

When Sony TV launched Kkusum and Kutumb, the family soaps from the Balaji Telefilms clan, it literally rode the crest with TVRs of 10.2 and 8.3. Somewhere down the line, Kutumb lost its way, while Kkusum managed to hold out. But latest is that Kkusum has dipped alarmingly low.



When storylines hit a plateau, shake them up a bit with a fast forward - that seems to be Ekta Kapoor's credo, presently. A year ago, Kyunki Saas Bhi Kabhi Bahu Thi (Star Plus) leapfrogged 20 years ahead, bringing in its wake an entire new generation of the Virani family, while keeping most of the older generation alive and around.



Encouraged by its success, Ekta decided to do an encore almost two months back for Kahaani Ghar Ghar Ki (Star Plus) as well. This time it was 18 years leap and amazingly the move worked for the show. So effective is the trick that even UTV's Shagun (Star Plus) followed the suit, just recently.



"So why can't I do the same with Kkusum?" Ekta Kapoor tells indiantelevision.com. "The story with Kusum and Abhay has reached a dead end. I cannot go any further, despite my best efforts. This show is one of my favourite babies and I can't let it die. It will now have new generation characters. Kusum and Abhay will have a daughter in the last episode of the present series. The daughter will be a young and beautiful debutante. She will be directly shown as a youngster, just like I did in KGGK with Shruti, Monalika and other kids."



When quizzed if the fast forward will be able to revive TRPs, Kapoor said, "I was asked this question when I fast-forwarded KGGK too. Earlier, KGGK was watched by mostly middle-aged and elderly people. Today, their children and grandchildren have joined too. That's why the viewership has increased. Even Kahiin To Hoga is doing well simply because it is youth-centric. Tastes have changed. Every show can't focus on elderly people. Many people want youth based stuff. So why shouldn't I make the most of this opportunity? I am sure that it will work," she quips.



As for the show itself, Kapoor offers, "None of the characters is dying and none of them is leaving the serial. Kusum will not start looking old. Even Tulsi and Parvati don't look old, so why should bechari Kusum?"



However she said, "Kusum's daughter Kumud will hold centrestage. And Poonam Narula is entering the serial. She will enter any moment now, much before the leap happens. She has a very important role to play from here on. Poonam is my lucky charm. Kaahin Kissii Roz had dropped quite a bit and her entry was one of the factors responsible for its revival."



Whether Ekta proves third time lucky, only time will tell...

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/FOX.jpg?itok=Bhdsm2nj
Disney makes $70.3 billion counterbid for Twenty-First Century Fox

21st Century Fox has announced that it has entered into an amended and restated merger agreement with The Walt Disney Company pursuant to which Disney has agreed to acquire for a price of $38 per 21CF share the same businesses. Disney agreed to acquire under the previously announced merger...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/mpa.jpg?itok=vqd31YXu
MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/and.jpg?itok=xIv703YO
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/disney.jpg?itok=_e6XbSdU
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/shinde.jpg?itok=TZAJ4Ibs
Epic TV appoints Rajiee Shinde as president

Infotainment channel EPIC TV has announced the appointment of Rajiee M Shinde as president. In her new role at EPIC, she has been entrusted with the responsibility of expanding the business and building the EPIC network.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/sell.jpg?itok=91wnij2K
Endemol Shine hires banks for a possible sale

Netherlands-based TV production company, Endemol Shine Group, has hired Deutsche Bank and Liontree to explore a potential sale that could be valued between $2- $4 billion including debt.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/flix.jpg?itok=xMcG7N6B
Leap into the world of robots and cyber terrorists as &flix brings the premiere of ‘Ghost in the Shell’

&flix, the all-new destination for the most-awaited Hollywood hits, is all set to bring the Indian television premiere of the 2017 American sci-fi action film ‘Ghost in the Shell’, this Sunday, June 24 at 1 PM & 9 PM. The movie, which is part of the channel’s ‘Flix First Premiere’ property...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/cnbc.jpg?itok=a0MUy3Eu
CNBC-TV18 announces the 8th edition of the india healthcare and wellness awards

CNBC-TV18, India’s leading English business news channel along with ICICI Lombard, announces the 8th edition of the‘Indian Healthcare and Wellness Awards.’ The awards will acknowledge and felicitate the best of medical and wellness service providers in the industry. The event will also serve as a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/Mihir-Bhatt.jpg?itok=0_g71hzd
Times Network appoints Mihir Bhatt as chief editor - IPs

MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as chief editor – IPs. In his new role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories