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In the first week of its new avatar, DD News claims to have grabbed
26 per cent of market share in Delhi, equalling that of market leader
Aaj Tak, among Hindi news channels.
In Chennai, the only place where conditional access is up and running,
DD News has ensured a 100 per cent reach, just as the satellite
news channels are at zero per cent. In Kolkata, DD News' share is
way ahead at 44 per cent, while Aaj Tak, NDTV India, Zee News and
Sahara Samay are at 13 per cent each and Star News is further behind
at six per cent. Only in Mumbai has DD News been unable to match
Aaj Tak's 29 per cent share, currently having eaten into a 13 per
cent share (even Zee News is ahead with a 18 per cent share). The
rest of Maharashtra (one million plus towns) however bodes well
for DD News as the channel has managed a share of 33 per cent as
against Aaj Tak's 29 per cent.
The rest of Tamil Nadu has taken well to DD News too, with the
channel having garnered a 67 per cent share as against a 33 per
cent share commanded by Aaj Tak. So has Bangalore, where Aaj Tak
has a three per cent channel share as against DD News' 88 per cent.
Doordarshan's diktat to cable operators to carry the new news
channel too seems to have worked well as the channel's reach is
comparable to the satellite news channels, if not better. Except
for Gujarat, where DD News' reach is lower than that of Aaj Tak,
it is more than the reigning news channel in Delhi, Hyderabad, Chennai
and Kolkata and almost equal to that of Aaj Tak in Mumbai.
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