Bairamian will report to BBC's director, marketing, communications
and audiences Andy Duncan. He will manage a team of Audience Insight
Managers that will work with production divisions to help programme
makers use audience insight as a part of new programme developments.
The team will also work on key projects across the BBC. Duncan
was quoted in an official release saying, "The appointment of Justin
really is a significant step in our ambition to put audiences at
the heart of the BBC. We believe the expertise and insight that
this new team will bring to our programme development teams will
encourage greater creativity in everything that we do."
The appointment of Bairamian and the creation of the Audience
Insight team follows a successful pilot project in Documentary &
Contemporary Factual earlier this year.
Bairamian comes from a media planning background. He used to be
the MD at ad agency Leagas Delaney. He worked on a broad portfolio
of clients including The Guardian, Patek Philippe, Intercontinental
Hotels, Opodo and Nationwide Building Society.