Zee Records goes on the overdrive

NEW DELHI: At a time when the global and Indian music industry is reeling under pressure of falling margins, what do you do? Try de-risking the business by flanking the companys strategies with innovative ideas. Zee Records, part of the Subhash Chandra-promoted Zee Telefilms, is attempting just that.

Of late, Zee Records has been proactive after being a part of Kagaar and Main Madhuri Dixit Banna Chahti Hoon and the game plan is to arrest the falling margins by getting associated with commercially viable projects instead of the mega titles.

Simultaneously, DVDs and VCDs of all popular programmes of Zee channels would be launched in the domestic and international market under the home video category.

"The whole idea is to deliver good music and viewing and make money too. There is no point in making extravagant buys that dont make profits at all, a Zee Network spokesperson told

This, perhaps, is a good strategy because even large music houses are feeling the heat on account of poor recoveries from the market.

An off-shoot of such a strategy is also to capitalise on the parent companys software library. Zee Records recently launched Zee Records Home Video, an idea not looked at before by the company or other similar media organisations.

Popular programmes, created by the Zee Network over a decade, will now be available on VCD and DVD format for exclusive home viewing purposes.

Every popular television show like Khana Khazana, Jeena Isi Ka Naam Hai, Live At Ras Barse, Namaste India, Akbar Aur Birbal and a host of other popular entertainment and edutainment software will soon be made available on VCDs and DVDs across the globe.

Various live concerts like those featuring Madhuri Dixit, Govinda, Ghulam Ali, Mehdi Hasan and regional programs will also be launched in both the Indian and international markets. Additionally, film rights, both Indian and international, are being acquired for home video entertainment purposes.

Besides this, there will be renewed thrust in the music business, with continued focus on new releases in both the film and non-film segments. "Zee Records shall exclusively market and distribute the music and home video of six Ram Gopal Varma movies worldwide, having started with Darna Mana Hai. Besides acquiring new film music rights, there will also be sustained releases of both remake and original non film-titles," the Zee spokesperson explained the strategy.

Zee Records Home Video will be built up as an intrinsic part of the Zee Records brand and all home video titles will be launched under this brand name only. The products will be supported by in-programme advertising and through on- air promos on the Zee Network.

Headquartered in Mumbai, Zee Records has an extensive national and international distribution network with branch offices in Kolkatta and Delhi and C&F agents in eight other metros and mini-metros. They service an estimated base of 111 wholesalers and over 40,000 retailers across the country with a good penetration level even in semi-urban India.

Over the years, the company has released a number of super-hit films and albums summing up to over 200 titles in its catalog. Notable amongst them being - Yaraana, Agnisakshi, Lahoo Ke Do Rang, Yeshwant, Naseeb, Yaron Sab Dua Karo, Woh Kaun Thi, Dil Pe Mat Le Yaar, Gadar - Ek Prem Katha, RD9, Haseen Lamhe, Gori Teri Aankhen, Waisa Bhi Hota Hai, Calcutta Mail, Bappi Magic - The asli Baap Mix, Bikini Lounge Mix, Mudda, Darna Mana Hai, Mai Madhuri Dixit Banna Chahti Hoon.

Latest Reads
Rural markets drive Hindi GEC FTA channels

Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.

Television TV Channels Viewership
Sony Marathi banks on fiction to be market leader

Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19...

Television TV Channels Regional
Zee Media gets permission for 4 regional news channels

After a long tenure of being strict in awarding channel licenses, the Ministry of Information and Broadcasting (MIB) has finally become lenient. In the month of September, eight new channels received licenses while none saw their licenses cancelled as on 30 September 2018.

Television TV Channels News Broadcasting
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories