Television

Ravi Rai plans Zee show; to direct feature film

MUMBAI: Suchitra Entertainment (I) and Krishna Images MD Ravi Rai has emerged out of his three-year hibernation. He has conceived a pilot for Zee TV - a serial called Hamara Ghar. He will also be directing a feature film for Ashish Chanana who is making six films for the Sahara Motion Pictures company.

Writer-director Ravi Rai, the maker of soaps - Sailaab, Thoda Hai Thode Ki Zaroorat Hai, Imtihan, Sparsh and Teacher - is also gung-ho about Authorship - the outfit which will employ a team of writers to constitute a one-of-its-kind script shop.

Claiming that Zee TV is trying out a lot of things, Rai says that Hamara Ghar will be made straight from the heart - it won't be like the other soaps currently running on television - "Middle class 'Alice in Wonderland' types," as he calls them.

Rai says he went into self-imposed exile three years ago as he was not "inspired" by the work being done on television then. "People are talking of a TV revolution. How can there be a revolution if there has been a dearth in quality TV writing since years. The director in me used to be backed by the writer in me. Even today, people come up with good concepts but haven't been able to translate it successfully," says Rai.

When questioned about the fact that the so-called formula fetches TRPs and ad bucks, Rai asserts: "A high quality serial made from the heart always fetches money. My serial Sailaab was successful and I made a lot of money from it although it wouldn't fall into the so-called groove! It was competing with Close Up Antakshari; my Imtihaan gave Shri Krishna a run for the ad spend."

Blaming it on the "gang" which dominates television today, Rai says: "Some of the new kids on the block have rendered literature redundant. They are not even familiar with the classics - works of say a Tolstoy or a Tagore. Such people cannot sit as the jury and judge of TV producers."

Rai has also firmed up plans to ensure that he creates a young breed of professionals who will understand the significance of creativity and give it due weightage. "I am planning to start a training institute for youngsters who wish to write or direct content for television. After all, it takes time, effort to nurture and mould young talent. The elder generation of writers and directors can learn a lot from the younger generation - make their thought processes contemporary." Rai also plans to tie up with Writer's Association in order to attract talent.

While insisting that there has to be a flow of information and exchange of thoughts between the younger breed, Rai says that the process of understanding each writer or director is a psychological exercise.

Rai also claims that the current dismal scenario has a lot to do with the fact that the individual creative geniuses have been bitten by the "corporate" and "institutionalising" bug.

"People like Bimal Roy, Guru Dutt or Raj Kapoor were great thinkers too. Most of the television and film related success stories were a result of the passion and inspiration of single minds. When these people try to create corporate entities and delegate work, they fail to deliver because people down the line don't have the same kind of passion," says Rai.

For Authorship and his training institute, Rai plans to have a full-fledged sales team who will approach producers, film makers and directors. Rai says he has already received a favourable reaction from film makers such as Viveck Vaswani.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories