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The SARS menace has affected media events, which were scheduled
to be held in Hong Kong. SPORTELAsia 2003, which should have been
going on at the moment, was cancelled this year. Next month's BroadcastAsia,
one of the biggest events of the region, has also been cancelled.
Coming back to the October event, Convention Chairman Bloomberg
Television's James Ross made the following comments, "We're very
pleased that the CASBAA Convention 2003 will be staged in Hong Kong,
and we have some exciting plans in prospect. The event will once
again be an excellent opportunity for the entire cable and satellite
TV industry to get together, debate the issues, share experiences,
and build closer business relationships." What makes this year's
Convention special is that it coincides with the tenth anniversary
of the launch of pay-TV services in Hong Kong and more than a decade
of cable development in China.
CASBAA CEO Simon Twiston Davies said, "That's why the CASBAA Convention
2003 will have a central focus on Hong Kong and China as well as
addressing key industry issues such as advertising, broadband developments
and programming trends".
CASBAA has already gained significant support for Convention 2003
from InvestHK as a lead sponsor along with Hong Kong cable operator
i-Cable. CASBAA has appointed Hong Kong-based specialist agency
'Branded', to undertake the marketing of the event.
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