Star primed to pump in some 'Josh'

NEW DELHI: Star India probably is trying to re-invent itself and find alternatives to the tear-jerkers revolving round women on Star Plus, which has helped the whole Network retain its No. 1 spot. And Ak.tion Unlimited Josh, touted by Star as "television's(?) biggest series."

Welcome to the world of ex-cop (Salil Ankola), ex-conman (Vinod Sharawat) and a former police commissioner (Saurabh Shukla). All three get together to fight crime. What's more, they glide through pulsating techno-clubs, bluster their way through casinos, out in the night. Wolfish and hungry, they are up for anything that will make them feel alive --- and helping them are techno nerds with special effects that are said to be almost unbelievable.

A case of John Wu meets Sunny Deol's The Hero? Well, why not?

Salil Ankola

"Josh is an attempt to do something daring, bold and different. It has been a dream project for all of us at Star and we hope the viewers will also like it," says Star India's COO Sameer Nair. Though Nair and gang (the pun is completely unintentional) are absolutely not saying a word on the cost of this cop-robber 13-epsiode action routine --- "the biggest and the boldest show" as a press release from Star said --- industry insiders say Rs 1.5 million per episode is Star's payout.

If that's any indication of the resources that have gone in the making of Josh, produced by Zeitgeist Motion Imaging Co. Pvt. Ltd., no wonder director Anil Naidu is brimming with confidence. According to him, "Josh will change the face of fiction in India forever --- that's the idea."

Vinod Sharawat

Josh will replace the gameshow Khulja Sim Sim which is in the Friday 9 pm slot. However, Khulja .... is not going off air. It simply moves up a day into the Thursday 9 pm slot and replaces Kashmeer, which is ending its run.

Josh is meant to be a 13-episode mini-series. Star looks to be hedging its bets with the show. If Josh takes off, the option is there to extend it, if not, Star can move on to something else without the hassles linked to a premature wind-up.

Josh has the advertising support of leading brands including Coke, LG, Samsung, Hero Honda, Hyundai and Ambuja Cement. Though the new series seems an aggressive attempt by Star Plus to lure the male audience that are interested in such action oriented programmes, Nair feels that Josh would be liked by all sorts of audience.

"It is only the media that keeps on saying that audiences have got sick of saas-bahu serials. The TRPs don't support such so-called fatigue. So, it'd be wrong to say that Star is attempting to woo any particular section of the audience. Josh is for the whole family," Nair quips when asked whether the K factor has started giving diminishing ROI (return on investment) and the likes of Josh are an attempt to arrest the slide in fortunes.

Whether the Indian audiences are ready to accept MI and Matrix-type stunt-filled TV serials on the small screen remains to be seen. But the whole Delhi media is still guessing whether a journo challenging the three main characters of Josh to some `live' action during a press conference was play acting or for real. Many journalists feel that bit was also a stunt like the parda phaar kar entry of the three main protagonists of Josh.

Latest Reads
Zapak and Cartoon Network India partner to launch ‘Ben 10 - Alien Run’ mobile game

Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 - Alien Run Mobile Game.

Television TV Channels Kids
Sony Entertainment Television makes Makarsankranti memorable for the commuters of Western Railway

The local trains in Mumbai are known to give a unique glimpse into the lives of Mumbaikars.

Television TV Channels GECs
ZEE announces offer on Zee Family Packs, now at Rs. 39* per month

With the new tariff/pricing regime all set to come into effect from February 01, 2019 ZEE, the No. 1 television network of the country, announces attractive launch offers for its consumers. Zee family packs will be available for Rs. 39* only. This special launch offer has been devised for consumers...

Television TV Channels GECs
Viacom18 introduces VIACUBS - a day care facility for employees' children

In continuation of its gender inclusive policies such as a 36-weeks maternity leave and flexible work arrangement, Viacom18 today announces the launch of Viacubs – a child day-care service for Viacom18 employees. Viacubs is a part of Viacom18’s WAVE initiative which focusses on safety, wellness,...

Television TV Channels GECs
Privé Unscripted to offer thought-provoking content from BBC

ZEEL’s premium English movie channel - &PrivéHD - is all set to telecast its new offering from the BBC library- Privé Unscripted. It brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory. The content from ZEEL’s association with BBC Studios,...

Television TV Channels Movie Channels
MTV to up its game in 2019 with new format shows

After claiming to have doubled its viewership in 2018, MTV is all set to up its game by launching the eighth season of MTV Unplugged, a singing show, on 26 January, 8 pm onwards. Royal Stag Barrel Select and MTV have collaborated to present the program.

Television TV Channels Music and Youth
Hindi Movies most benefited genre in Chrome DM week 2

With a growth of 0.93 per cent as compared to last week (1), the Hindi movies genre marked the highest opportunity to see (OTS) among all categories in week 2 of Chrome Data Analytics & Media. In the Hindi ovies genre, Rishtey Cineplex gained the highest OTS with 95.1 per cent in HSM excluding...

Television TV Channels Viewership
Pro Volleyball League players present Mumbai team jersey to Sunil Gavaskar

Pro Volleyball League stars Mohan Ukkrapandian from Kochi Blue Spikets (L) and Ranjit Singh from Ahmedabad Defenders (R) present the official UMumba jersey to Mumbaikar and cricketing legend, Sunil Gavaskar, who is a panellist on Sony Pictures Networks India’s live studio show, Extraaa Innings.

Television TV Channels Sports
Nikhil Sangha’s Happy Anniversary has a powerful social message for all

While January 24 is observed as the National Girl Child Day across India, Nikhil Sangha’s short film ‘Happy Anniversary’ has a delicate yet poignant message for us all.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories