Television

Writer Ravi Rai to start 'script shop' Authorship

MUMBAI: After television broadcasting distribution specialists Fifth Avenue Media Services, it is the turn of a specialised outfit which offers writing services to TV producers, channels and even film producers. Business processes outsourcing (BPO) seems to have become the name of the game in the Indian television industry!

Ravi Rai, the maker of successful soaps - Sailaab, Thoda Hai Thode Ki Zaroorat Hai, Imtihan, Sparsh and Teacher - is ready with his latest venture authorship. To be a subsidiary of Rai's company, Krishna Images, the outfit will employ a team of writers who will constitute a one-of-its-kind script shop.

Rai has already bagged some assignments from Bollywood producers such as Ashish Chanana and is in the process of appointing a sales team who will approach TV producers and channel programming heads. "We shall enter into an agreement with the producer or the channel and deliver screenplay, scripts based on the individual requirements. Our team will offer a 'menu' of options and a la carte services," says Rai.



Rai had been toying with the idea of starting an outfit which could offer a menu of writing related services. "Several producers and channel programming teams have good concepts and ideas. However, they don't have talented writers who will give a proper structure form and shape to the ideas," says Rai who strongly feels that the writer in him dominated the director in him.

Authorship will employ a team of talented writers - each of who will specialise in different genres such as crime, or social themes or high society preoccupations or family oriented topics amongst others. Each writer will have a core domain knowledge and specialise in one particular genre. Rai will supervise the team and offer inputs based on his experience.

"In the case of television, good script writing is like creating a map where the maker is very clear about where he starts off and ends. It is necessary to have the alternate options ready in place even before the serial starts airing. Currently, makers of software start telecasts and then panic when the serial doesn't pick up. They resort to gimmicks and this damages the flow of the soap or serial," says Rai.

When questioned about the fact that Rai had a reputation of being a creative hotshot who didn't like interference in his scripts, Rai clarifies: "Well, with Authorship, we are making an effort of moving into the service industry. Yes, we shall provide choices to the client but will ultimately do what the producer or channel wants us to do. Authorship will not impose but serve."

Eventually, Rai also plans to start an institute which will mould writers, actors and directors. "By itself, Authorship will be a school where different insights will be made available to the team of writers. I understand that each writer will come from a different background and have varied tastes. But each of them will bring some insight and understanding of certain issues. I shall nurture and mould their talent and tune them to the requisite level so that the writer will bloom!" promises Rai.

Also read:

Interview with Ravi Rai - Marketing considerations have overtaken programming needs.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/26/ipl.jpg?itok=Kx126Oo_
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/mnx.jpg?itok=b--2gVnf
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/porus.jpg?itok=cz1OH3uq
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/MUNCH.jpg?itok=Q0kBzHw6
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/rekha.jpg?itok=ExfdDvbS
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/anmol.jpg?itok=f-BJ33Wt
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/Star%20Sports.jpg?itok=RfDxBBn0
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/megha.jpg?itok=HUy8yJ6a
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories