Television

TV network for US Muslims targets 2004 Summer launch

MUMBAI: Ever since the events of 9/11, Americans have been wary of the Muslim community. Bridges TV hopes to act as a connection point between Muslims residing in the US and the rest of the population.

Billed as the first network dedicated to the eight million US Muslims, Bridges TV has targetted a launch for next year. The tagline for the channel is Where American Muslims Come Home. Muzzammil Hassan developed the idea and the business plan for Bridges TV.

The twin purposes behind Bridges TV are to celebrate the rich diversity and talents of American Muslims and to build bridges of understanding and friendship between American Muslims and mainstream Americans.

The network is in the process of gathering 10,000 paying members who are necessary to demonstrate public support. Its plan is to broadcast four to six hours of programming in its initial year of operations. In its fourth year it envisages becoming a 24-hour network like Black Entertainment Television.

Its shows will cover the different genres be it children, news, sports, entertainment or women centric programmes. Children can expect Muslim cartoons, Barney/Sesame style educational show, Quran lessons, animated Quran stories and fables. News shows will deal with events taking place in Muslim countries as well as domestic news impacting American Muslims.

The need for such a channel is acutely felt. While some foreign language programming is available on satellite such as ART in Arabic, PTV in Urdu and Zee TV, their shows and news deal with issues back home. Research indicates that these channels appeal to the immigrant parents, not to their US born children or indigenous Muslims.

Without coverage of domestic issues, these channels are not relevant to Muslim life in America. Research also indicates that Muslims most desire a talk show that deals with issues that impact their daily existence.

The management team includes Ken S who has two decades of engineering and operations network experience in television networks such as MTV, Nickelodeon, Discovery. Bridges TV claims to have received positive feedback from US cable industry heavyweights such as Time Warner Cable, Echostar, AT&T Broadband.

Besides entertaining and educating US Muslims, the channel also aims at correcting misconceptions Americans have about Islam. For instance, last year, on Fox News Bill O'Reilly had gone on record on his show The O'Reilly Factor saying, "Islam is the religion of our enemies."

One of the channels endorsers is boxing legend Muhammad Ali. He said, "We need to let the rest of America get to know us the way they would get to know their next door neighbour, seeing us in natural situations at work and at play. We think Bridges TV will help make this happen. We hope that this venture will be very successful - for the sake of all Americans."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/Deepak-Rajadhyaksha.jpg?itok=64BctKo6
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons, the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/india.jpg?itok=v7SMB1PQ
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ipl.jpg?itok=G15HVAwJ
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/abhishek.jpg?itok=KDMML6C5
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/saral.jpg?itok=k0DYsipd
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/discovery.jpg?itok=UmdA492J
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/john.jpg?itok=M2fDq-bg
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/mallika.jpg?itok=Ld06iORE
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/partho.jpg?itok=P31SA2Dp
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories