Zee English to sport an all-international look

MUMBAI: While Star World decided to go Indian, Zee English will be looking westwards to get the rating register ringing. As of Friday (postmidnight tonight), 30 May, the English entertainment channel will be sporting a new look and packaging.

According to an official release, the channel will don a new international avatar. Along with an interesting line-up of programmes, the channel has roped in various international models to give it that 'international' feel.

Claiming to be one of the highest viewed in India with a line-up occupied top slots in ratings charts across the World, Zee English plans to showcase aesthetic on-air packaging and exciting promos.

According to the Zee English and Zee MGM Business Head Ashvini Yardi: "We were working on the look of the channel for some time now. The viewer interface with the channel has to be in tandem with the programme attributes and this has been our attempt here. The overall effort was to reinforce the international feel and premiumness of the channel."

The channel has in past six months introduced four new shows, Will and Grace, Mind of the Married Man, She Spies and Six Feet Under. While the original big tickets like Friends, Sopranos, The West wing, Mad about You, Seinfeld and Full House are still giving the channel the required fillip, says the release. Also a part of the international look, the channel will telecast the Miss Universe live from Panama City on 4 June 2003. The promos along with specials on the contestant from India Nikita Anand are already being aired.

The emphasis will not only be on the programming strategy and the promos, the channel has planned an complete makeover that will be visible in all daily bands, menu cards, end plates, mini id's and station id's. With help of the attractive, high-impact on-air packaging and promotions coupled with the new look, the channel plans to create, reinforce, differentiate and capitalize on the channel's brand equity, adds the release.

Latest Reads
Cosmos-Maya’s next international co-production is a spin-off series of the much talked about 3D Animation feature film Leo da Vinci: Mission Mona Lisa

is another high quality 3D animation international co-production - a spin-off series based on the recently released film Leo da Vinci: Mission Mona Lisa.

Television TV Channels Kids
EPIC TV & Penguin Present The Third Book Of The Devlok With Devdutt Pattanaik Series

Where did the name Radha come from? When did Christianity first come to India? What is the connection between sanskar and dharma? After the enormous success of the first two books in the ‘Devlok with Devdutt Pattanaik’ series, India’s favourite mythologist, Devdutt Pattanaik, is back with a third...

Television TV Channels Factual & Documentary
Banijay Asia and Salman Khan TV collaborates to create content for digital and tv

World’s largest independent content creation group, Banijay Group recently entered Indian & South East Asian market under the guidance of Deepak Dhar with an aim to produce content across genres. Banijay Asia &SK TV, which was launched few years back, come together to create novel and...

Television TV Channels GECs
DSport reaches 110 mn households in a year

DSport, the sports TV channel by Discovery Communications, has achieved the milestone of reaching 110 million households in India. The channel was launched on 6 February 2017 and achieved the milestone within one year of operations in India and has expanded its distribution across all DTH and...

Television TV Channels Sports
Star Suvarna to telecast 'Kannadada Kotyadhipati 2018' the Kannada version of 'Who wants to be a Millionaire' as part of its revamp

May 21, 2018: The third season of Kannadada Kotyadhipati, the Kannada version of ‘Who wants to be a Millionaire’, which sets the stage for a revamps of Star Suvarna, the Kannada GEC channel of Star Network will premiere in June’18. Since January 2018, the channel has gained viewership share in...

Television TV Channels Regional
Republic Network partners with CAF India to nurture the Culture of Giving amongst Indians as part of its first year celebration.

Republic TV, India’s number 1 English news channel for non-stop 53 weeks is celebrating its milestone first year anniversary in a unique and special way. Republic TV has partnered with Charities Aid Foundation (CAF) India, a not for profit organisation to fuel and accelerate the spirit of giving...

Television TV Channels News Broadcasting
Star spending up to Rs 2 cr on production per IPL match

MUMBAI: After having bought rights for almost all important sporting properties in India, Star India had the massive task to ensure that it sets a new benchmark for cricket. In February, it won the audio-visual production rights for IPL 2018, making it the first time that a broadcaster is...

Television TV Channels Sports
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories