Television

Radio City to launch eight new shows next week

MUMBAI: It could be the last desperate push before the curtains fall. Or it could prove to be the turning point private radio in the country is hoping for. The Star backed and Mittals' MBPL promoted Radio City 91 FM today announced a clutch of eight new Hindi programming initiatives aimed at engaging the listener and wooing the advertiser.

(Lto R) COO Sumantra Dutta, CEO John Catlett and MBPL director Ashok Khinvasara at the Radio City press briefing on Wednesday in Mumbai

Beginning 2 June, the new shows, a mix of humour, satire and Bollywood, will be interspersed with the day's programming, with the avowed objective of building a unique differentiator among radio stations and to pump in some high energy content, according to Star India's radio division COO Sumantra Dutta. Needless to add, the shows also aim at making radio, thus far perceived as a music churner, into a respectable medium and to create a sense of high value at no cost.

\

Shows like the weekly Pareshan Hoon Main will have a stereotypical moronic character speaking his heart out on the bothersome aspects of his life in his inimitable style, while Rollywood, a one hour show, will have spoofs on famous and hit Bollywood flicks representated through satire. The other humorous features to launch the same day include Public City (voices of the common Mumbaikar) at 8 am daily, Santa Banta Pvt Ltd (non stop jokes) at 8.30 am, Babbar Sher (verses that tickle, not necessarily edify) at 9 am and Kya Baat Kar Raha Hai (astounding facts coupled with public reactions) at 9.30 am. Also in the pipeline are Popat (a leg puller show) at 10 am every Wednesday and Shanta Bai (household tips), daily at 1 pm.

The shows, to be rolled out in a phased manner in all four cities where Radio City operates and caters to an claimed 38 million listeners, will help create a large number of trials and offer a cost effective quality advertising opportunity for local businesses, says Dutta. A massive television, radio, press and outdoor campaign will roll out from 2 June to push the shows that will be repeated several times during the course of a day. 

According to independent research conducted by Radio City, over 95 per cent of the radio listenership emanates at home and is not necessarily confined to the home bound housewife, says Dutta. While the Radio City inhouse team has been responsible for ideating on the new shows, all of them have been outsourced, he says. The ratio of music and non music programming however, is not likely to change much despite the new shows, says Dutta as most of them, apart from two shows, are of the vignette variety and will be interspersed with music.

Star India's Radio Division CEO John Catlett too, feels that the shows were a need of the times. "It was a need to create programming that we own, in between the music we play that is not our own," he avers. While Catlett does not expect large numbers of listeners to tune in specifically for the new shows, the blocks do identify slots that advertisers can use to target specific kind of audiences. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/CNBC.jpg?itok=Gkb_kCVL
CNBC Bajar honours reality maestros from Gujarat at 'CNBC Bajar Real Estate Awards 2018'

Ahmedabad, 19th April 2018: India’s leading Hindi news channel - CNBC Bajar hosted Real Estate Awards - Gujarat’s most credible and authoritative awards in the Real Estate industry. The 2018 edition of the awards felicitated builders, architects and contractors across Gujarat, who have carved a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/proma.jpg?itok=zAvzK541
PromaxBDA & India Radio Forum Onboard Moe's Art As 'Communication Partner'

Mumbai & Delhi, 18th April March: PromaxBDA India and India Radio Forum Awards 2018 - the two prestigious platforms that honour excellence in marketing and design, on television and in the radio industry respectively, have partnered with Moe’s Art - a multi-faceted communications firm with...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/vishnu.jpg?itok=zU5miVnb
Vishnu Athreya elevated to SVP programming at Cartoon Network

MUMBAI: There’s good news for Vishnu Athreya’s fans amidst Indian animation studios. The man who gave a fillip to domestic animation production, when he ran Indian programming at Cartoon Network (CN), has got a promotion in Atlanta. Athreya has been promoted to senior vice president programming at...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/repub.jpg?itok=0ZS0rq6-
Republic TV continues to lead as English news genre ratings drop

BENGALURU: Arnab Goswami-headed Indian English news channel Republic TV has continued an uninterrupted lead of the genre since its launch in May 2017. Republic TV led the genre with 0.553 million weekly impressions in week 15 of 2018 (Saturday, 7 April 2018 to Friday, 13 April 2018) according to...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/Zee2.jpg?itok=AZnLOqMt
Zee Anmol leads Hindi GEC (U+R) in BARC week 15

MUMBAI: Zee Anmol emerged as the leader, dethroning Star Bharat in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 15 of 2018. Star Plus and Colors swapped their second and third positions this week as compared to the previous week in the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/sonu.jpg?itok=VfwwsPTY
Music Icon Sonu Nigam appoints ITW Playworx as his agency

Mumbai: Music Icon and Superstar Sonu Nigam has given the mandate of handling all his assignments to ITW Playworx. Specialists in the Entertainment, Media & Communication verticals, ITW Playworx, which is a part of ITW Consulting Pvt. Ltd. will adopt a complete 360-degree approach with respect...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/zee.jpg?itok=lohNNuWO
Mr. Punit Goenka honoured with 'Outstanding Contribution to Media' Award at AIMA Managing India Awards 2018

19 April 2018, New Delhi: One of the most coveted leadership honours in the country, AIMA Managing India Awards, today awarded Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. (ZEEL) with the ‘Outstanding Contribution to Media’ Award.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/Leena_lele_Dutta_1.jpg?itok=wUn0nIfM
Sony Yay banks on originals with a slew of fresh content

MUMBAI: Home-grown content in India is growing by leaps and bounds. Recently, Discovery Kids launched Little Singham as its new character to spearhead its library of originals and now Sony Yay has also rolled up its sleeves to be in the thick of competition. The channel has a new show, KickO and...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Sandip_Tarkas.jpg?itok=_Sz_hKIo
Songdew TV launches to promote independent music

Songdew.com, which has been promoting independent musicians, has launched its TV channel today. The online music publishing platform has struck a deal with Videocon d2h exclusively. The channel will show the best of independent music and live acts from across the country.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories