TV broadcasting biz to grow to Rs 130b by 2007: I&B minister

NEW DELHI: India's information and broadcasting minister Ravi Shankar Prasad has said that the digital revolution and the phenomenon of convergence are creating a new model of society and changing the way in which information is used.

Delivering the keynote address on Promotion and Preservation of Cultural Diversities at the first conference of ministers of information and broadcasting of Asia-Pacific Region at Bangkok today, Prasad said technological advances have created a whole new spectrum and array of venues for the global circulation of cultural content.

In this context, he called for broadcasting to act as an important instrument. "There has to be sharing, mutual exchange and reciprocity through institutional arrangement among the broadcasting organisations," the minister said.

Dwelling on the theories of globalisation, Prasad said that the emergence of the satellite culture in India has clearly shown that success in a large diverse market like India requires a high degree of localisation. The transformation of Star and music channels (like MTV) offer ample proof of that..

Although there is no legislation in India mandating screen time quota restrictions or local content requirements, the public demand itself forced broadcasters to cater to all such requirements, Prasad pointed out.

Outlining the electronic media's expansion in India, Prasad said that total TV connectivity in India (including the reach of pubcaster Doordarshan) today is about 82 million households. TV broadcasting industry is expected to grow to Rs 130 billion and TV software segment is likely to grow to Rs 35 million by 2007.

Prasar Bharati, that oversees the functioning of DD and All India Radio, has an average daily audience of over 400 million with 213 radio and 50 TV stations, 340 radio and 1358 TV transmitters in every nook and corner of the country, Prasad said.

The minister also called for cultural policies by countries to be adapted to globalisation for striking a balance between free flow of cultural goods and services and the need for preserving and promoting domestic culture. According to Prasad, the challenge is to develop a model that promotes cultural diversity by marrying traditional broadcasting with new media and expanded global distribution.

He said, the development of a policy on cultural diversity should be mindful of global disparities that may have a direct bearing on cultural industries in developing countries. The promotion of cultural diversity is not intended to further entrench these disparities but to spell out the terms on which cross-cultural dialogue and creativity may be fostered.

Prasad stressed the need to recognise and move towards cross-cultural exchanges and at the same time promote and preserve heritage and culture. "These are not mutually exclusive objectives, they can be pursued simultaneously, the need is, to strike the right balance," he added. He pointed out that often developing countries face enormous development challenges and it is difficult to balance between development priorities and cultural needs.

"Most countries now recognise the need to balance these priorities. We in India consider diversity as essential to progress and enrichment," he said.

The two-day conference in Bangkok is organised as a preparation for the International Telecommunication Union Conference to be held later this year. The other issues discussed at the Conference include Aspects of Globalisation, Public Service Broadcasting and Global Digital Divide-How Does It Affect The Region.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories