'Kasautii...' makes it to the top of the heap in ratings

MUMBAI: It hasn't been an easy task, but Kasautii Zindagi Kay has finally ousted Balaji siblings Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii to lead the top 100 shows in C&S households in India in the week ended 17 May 2003.

While doing so, Kasauti..., which notched up a TVR of 9.6, also managed to push down Aruna Irani's Des Mein Niklla Hoga Chand, which had been having a steady climb up the ratings ladder, culminating in the coveted number one position last week (for week ended 10 May 2003). But today belongs to Kasautii...., which has been twisting and turning its storyline steadily in the last few months, notching up viewer curiosity and consequently some solid audience loyalty.

Kasautii.'s rise to the top also justifies Star's programming head Tarun Katial's belief in the serial's potential. In an interview with in October 2002, Katial had said that Kasauti.... could even surge ahead of Kahaani.... (then the Number Two soap), and that this climb would be facilitated by the strengthening of the storyline.

Kahaani.... meanwhile seems to slipping in the ratings even as Kyunki.... continues to hold its own. Kahaani.... was last seen at the top of the heap in the week ended 3 May, but is down at number 7 this week, with a TVR of 8.9. Kasautii.... at the time had bagged three of the top 10 slots on Star Plus' top shows for the week. Irani's Des Mein...which had rarely slackened from the top 10 spots, last week outdid itself and reached the number one position with a TVR of 10.9, only to slip down to number five in the latest ratings with a TVR of 9.3. 

See related story-

Star strategy: keep reinventing hit shows

Latest Reads
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories