For starters, Star India is not. "I don't think that we would like
to be part of Zee's HITS platform and give our channels," Star India
CEO Peter Mukerjea told indiantelevision.com.
According to Mukerjea, who spends more time in meetings and traveling
between Mumbai and Delhi these days, it does not make sense for
Star to give access to its encrypted channels and the codes to Zee
for turnaround from a central facility of Zee. "We also have interests
in an MSO (Hathway, in which Star India holds 26 per cent of equity
stake) and we might as well concentrate on that for distribution
purposes," he added.
While Star India has made its stand more or less clear, Sony Entertainment
TV India was not available for comment.
When contacted, a senior executive of Siti Cable, through which
Zee is implementing its HITS project under the Galaxzee brand name,
said, "Well, some informal talks had been initiated with other broadcasters,
but all this needs to be followed up. However, no other broadcaster
has said an outright no to us formally."
Zee is aggressively pushing its HITS project and the wooing of cable
ops has already started. Recently, a bunch of cable ops were also
given a guided tour of Zee's state-of-the-art facility at NOIDA,
on the outskirts of Delhi, which would be used for HITS and the
proposed KU-band DTH service.
Zee is also looking at throwing in additional services, like 12
satellite radio channels, for its HITS and DTH subscribers.