Fashion TV India shifts satellite, gets new ad sales partner

MUMBAI: Fashion TV India has moved from Panamsat 10 to Asiasat 2 and is now available free to air, according to its new ad sales and marketing partner, the Worldwide Group.

The official Fashion TV site exhorts cable operators to collect their new smart cards from FTV, as the channel has switched satellites. Modi Entertainment Network's Amit Nag meanwhile maintains that the Asiasat 2 feed is merely a parallel feed to overcome technical glitches in transmission and that the MEN distribution agreement with FTV India stands as previously. MEN has been distributing the pay channel thus far in India.

Worldwide Channel, a part of the Worldwide Group, meanwhile has taken over the marketing and ad sales functions for FTV India from 5 May. According to Worldwide Channel MD Ratnakar Kumar, a new show called Fashion in Films has been launched on Fashion TV, on the occasion of the Cannes film festival 2003, as a precursor to changing programming that will be evident on FTV in the coming days.

Fashion In Films, a daily programme showing the main fashion trends as they appear in the latest movies will have clips devoted to one movie, and highlights the fashion of that movie. For example, in The Gangs of New York, Fashion TV shows all the men's fashion of the period. In Charlie's Angels, FTV shows the style of hair, the dresses, bikinis the stars are wearing. FTV edits the films into three-minute fashion clips, honouring the costume designer who was responsible for the creative look of the film.

Fashion In Films is a 15-minute daily programme, and will be broadcasted four times a day at 11.30 am, 9.30 pm, 2.30 am and 5.30 am India time.

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