NDTV to showcase Essar's online lottery draws

MUMBAI: Looks like Prannoy Roy is taking a leaf out of Subhash Chandra's book! Fortune, the recently launched online lottery brand in India has announced that it will telecast live the weekly draws of the Fortune Lotto on NDTV India, the Hindi news channel from Roy's stable.

The online lottery brand Fortune, of Essar Teleholdings in association with Computer Aided Information and Research Services Private Limited (CAIRS) is the sole distributor and marketing agent for the online lottery organised and promoted by Nagaland.

The results of the inaugural Fortune Lotto game will be telecast on 24 May at 10 pm from a studio in Kohima, Nagaland by NDTV India throughout the country. The draw will be aired every Saturday at 10 pm on NDTV India to announce the weekly results of the Fortune Lotto game.

Six winning numbers for the week's Fortune Lotto game, in addition to a bonus ball (named the Fortune Ball) will be picked through India's only Venus Lotto drawing machine. The Venus Lotto machine has been specially imported by Fortune from Editec, Fortune's technology partner.

Commenting on the choice of NDTV India as the channel for its draws, Essar Teleholdings Vikash Saraf CEO said: "Fortune and NDTV India start out on a common aim to be the best in their respective domains. The perfect match between our consumer profiles and NDTV India's audience makes this an ideal platform to address our target audience. The reach and popularity of the channel will enable our players to find out the winning numbers, and with a prize structure that makes people more likely to win than any other lottery in India, that is an important service".

CAIRS officially launched its online lottery with the launch of Fortune at Kohima, Nagaland in December. Fortune plans to roll out with over 10,000 terminals in the next 12 to 18 months with the channel profile including department and grocery stores, ice cream parlors, book stores, restaurants and entertainment centres among others.

Apart from increased footfalls in their establishments, which the Fortune brand campaign will drive, the retailers gain by way of lucrative volume increases, trade commission as well as an improved shop ambience, which will be created by the innovative Fortune branding.

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