NDTV to showcase Essar's online lottery draws

MUMBAI: Looks like Prannoy Roy is taking a leaf out of Subhash Chandra's book! Fortune, the recently launched online lottery brand in India has announced that it will telecast live the weekly draws of the Fortune Lotto on NDTV India, the Hindi news channel from Roy's stable.

The online lottery brand Fortune, of Essar Teleholdings in association with Computer Aided Information and Research Services Private Limited (CAIRS) is the sole distributor and marketing agent for the online lottery organised and promoted by Nagaland.

The results of the inaugural Fortune Lotto game will be telecast on 24 May at 10 pm from a studio in Kohima, Nagaland by NDTV India throughout the country. The draw will be aired every Saturday at 10 pm on NDTV India to announce the weekly results of the Fortune Lotto game.

Six winning numbers for the week's Fortune Lotto game, in addition to a bonus ball (named the Fortune Ball) will be picked through India's only Venus Lotto drawing machine. The Venus Lotto machine has been specially imported by Fortune from Editec, Fortune's technology partner.

Commenting on the choice of NDTV India as the channel for its draws, Essar Teleholdings Vikash Saraf CEO said: "Fortune and NDTV India start out on a common aim to be the best in their respective domains. The perfect match between our consumer profiles and NDTV India's audience makes this an ideal platform to address our target audience. The reach and popularity of the channel will enable our players to find out the winning numbers, and with a prize structure that makes people more likely to win than any other lottery in India, that is an important service".

CAIRS officially launched its online lottery with the launch of Fortune at Kohima, Nagaland in December. Fortune plans to roll out with over 10,000 terminals in the next 12 to 18 months with the channel profile including department and grocery stores, ice cream parlors, book stores, restaurants and entertainment centres among others.

Apart from increased footfalls in their establishments, which the Fortune brand campaign will drive, the retailers gain by way of lucrative volume increases, trade commission as well as an improved shop ambience, which will be created by the innovative Fortune branding.

Latest Reads
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories