French Open to help Ten Sports widen horizons

MUMBAI: While wrestling has successfully maintained visibility for Ten Sports, the Bukhatir Rehman owned broadcaster is looking to extend the depth of its programming! With this goal in mind, the channel has announced that it has acquired the exclusive cable and satellite television rights to the French Open tennis Grand Slam.

The action kicks off on 26 May at 2:30 pm. Readers are no doubt aware that ESPN Star Sports holds the rights for the other three Grand Slams. Ten Sports will have live coverage for the first 10 days while the semis and finals will be on a three hour delay.

Tennis popularity in Europe fails to help sponsors: Meanwhile a new study has found that reports of tennis in popular decline in Europe are off the mark. Sports communications specialist SPORT+MARKT conducted a study into tennis sponsorship and found that levels of interest in the sport and its top tournaments even outscore seemingly more popular sports. Despite such popularity, however, sponsors are struggling to get their message across to these people.

In France, the above mentioned tournament outscored the French national football championship in terms of interest. The study says that 49 per cent of sports-interested French were interested in Roland Garros compared to 45 per cent for Le Championnat.

The success of Spanish tennis players, such as Carlos Moya, Alex Corretja and Juan Carlos Ferrero, who will start as one of the favourites in Paris, has meant that 30 per cent of sports-interested Spanish named tennis as their favourite sport on TV, more than those naming the nationally popular sport of basketball (29 per cent). Tennis' popularity in Spain is confirmed by the fact that it is after football the second most-watched sport on TV.

SPORT+MARKT MD Hartmut Zastrow said:"Tennis is definitely not a dead sport. The commercial problem with tennis lies not in declining levels of interest, but rather the sheer number of different sponsors and advertising forms crammed in and around the sport. The sponsors - even long-term sponsors - are in many cases struggling to obtain good results."

This was demonstrated by the fact that only two of the top six sponsors in tennis, Perrier and BNP Paribas, raised any awareness among European tennis fans, with a number of companies not involved in main sponsorship instead being mentioned.

Wimbledon more popular than Olympics in UK: Interestingly Wimbledon has a 50 per cent higher level of interest among British tennis fans than the Olympic Games in which tennis is a competitive sport. 89 per cent of British tennis fans expressed interest in the oldest Grand Slam tournament, compared to 65 per cent in the Olympics. This level of interest stood head and shoulders above the levels of interest in the Masters Series (22 per cent) and the ATP Tour (21 per cent).

However, UK sports fans remain largely ignorant of the sponsors involved in tennis with more than half unable to name a tennis sponsor in the recent study. Adidas and soft drinks manufacturer Robinsons were the only companies to rate above 10 per cent in awareness as tennis sponsors among UK sports fans.

German have a healthy interest in Wimbledon due to past success by the likes of Graf, Becker and Stich. 31per cent of Germans interested in sport hold an interest in Wimbledon. This was much stronger than their levels of interest in the Davis Cup (23 per cent), The Masters Series (19 per cent) and the ATP Tour (17 per cent).

Latest Reads
Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth...

Television TV Channels Movie Channels
World Television Premiere of Raid on Star Gold

This May, Star Gold to bring the World Television Premiere of Raid. Touted as first Bollywood project to be based on an Income Tax raid, this Ajay Devgn starrer hit will be showcased on 27th May 2018, Sunday at 1 PM on Star Gold.

Television TV Channels Movie Channels
Travelxp explores Nagaland this month; Strictly Street, Krazee Foodie return for second seasons

Travelxp, the world’s leading travel channel, continues to excite its viewers with its popular show ‘Xplore Nagaland’ and new seasons of ‘Strictly Street’ and ‘Krazee Foodie’ as it continues to bring an experience of new places, diverse cultures and exotic cuisine straight to viewers’ living rooms...

Television TV Channels Factual & Documentary
BBC StoryWorks expands into India

BBC StoryWorks, the global content marketing team within BBC Global News Ltd, has expanded into India with staff now based in the country for the first time as part of wider growth across the Asia Pacific region.

Television TV Channels Factual & Documentary
Firstpost turns 7: a look back at the milestones

MUMBAI: India’s leading digital news platform known for its path breaking content and remarkable journalism, celebrates 7 years in the industry. The platform was launched in 2011 by Network18 as an exclusive online news and views website and app accessible across platforms and...

Television TV Channels News Broadcasting
Star to telecast IPL finale on 17 channels, adds Marathi Malayalam feeds

On the evening of 27 May, Star India wants to ensure you see nothing but IPL on your TV screens, no matter where you are or what language you speak. It has roped in Star Pravah and Asianet movies to add two new language feeds for better reach of the IPL 2018 in Marathi and Malayalam respectively.

Television TV Channels Sports
Sunil Lulla joins Balaji Telefilms as group CEO

MUMBAI: Indian production company Balaji Telefilms has appointed Sunil Lulla as its new group chief executive officer. His new role will be effective from 25 May 2018. He will replace Sameer Nair who quit the company to join Applause Entertainment.

Television TV Channels People
Nielsen on changing landscape of global sports

MUMBAI: The global sports industry is undergoing more disruption than ever as a result of ongoing shifts in media consumption, the emergence of new technologies and a rapidly evolving sponsorship market.

Television TV Channels Sports
ITW Consulting appoints Navneet Sharma as president, international strategy, sales & IP development

ITW Consulting, a global sports commerce specialising in crafting and executing multi-faceted brand management solutions across sports, entertainment and media, has appointed Navneet Sharma as president international strategy sales and IP development w.e.f. from May 2018.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories