French Open to help Ten Sports widen horizons

MUMBAI: While wrestling has successfully maintained visibility for Ten Sports, the Bukhatir Rehman owned broadcaster is looking to extend the depth of its programming! With this goal in mind, the channel has announced that it has acquired the exclusive cable and satellite television rights to the French Open tennis Grand Slam.

The action kicks off on 26 May at 2:30 pm. Readers are no doubt aware that ESPN Star Sports holds the rights for the other three Grand Slams. Ten Sports will have live coverage for the first 10 days while the semis and finals will be on a three hour delay.

Tennis popularity in Europe fails to help sponsors: Meanwhile a new study has found that reports of tennis in popular decline in Europe are off the mark. Sports communications specialist SPORT+MARKT conducted a study into tennis sponsorship and found that levels of interest in the sport and its top tournaments even outscore seemingly more popular sports. Despite such popularity, however, sponsors are struggling to get their message across to these people.

In France, the above mentioned tournament outscored the French national football championship in terms of interest. The study says that 49 per cent of sports-interested French were interested in Roland Garros compared to 45 per cent for Le Championnat.

The success of Spanish tennis players, such as Carlos Moya, Alex Corretja and Juan Carlos Ferrero, who will start as one of the favourites in Paris, has meant that 30 per cent of sports-interested Spanish named tennis as their favourite sport on TV, more than those naming the nationally popular sport of basketball (29 per cent). Tennis' popularity in Spain is confirmed by the fact that it is after football the second most-watched sport on TV.

SPORT+MARKT MD Hartmut Zastrow said:"Tennis is definitely not a dead sport. The commercial problem with tennis lies not in declining levels of interest, but rather the sheer number of different sponsors and advertising forms crammed in and around the sport. The sponsors - even long-term sponsors - are in many cases struggling to obtain good results."

This was demonstrated by the fact that only two of the top six sponsors in tennis, Perrier and BNP Paribas, raised any awareness among European tennis fans, with a number of companies not involved in main sponsorship instead being mentioned.

Wimbledon more popular than Olympics in UK: Interestingly Wimbledon has a 50 per cent higher level of interest among British tennis fans than the Olympic Games in which tennis is a competitive sport. 89 per cent of British tennis fans expressed interest in the oldest Grand Slam tournament, compared to 65 per cent in the Olympics. This level of interest stood head and shoulders above the levels of interest in the Masters Series (22 per cent) and the ATP Tour (21 per cent).

However, UK sports fans remain largely ignorant of the sponsors involved in tennis with more than half unable to name a tennis sponsor in the recent study. Adidas and soft drinks manufacturer Robinsons were the only companies to rate above 10 per cent in awareness as tennis sponsors among UK sports fans.

German have a healthy interest in Wimbledon due to past success by the likes of Graf, Becker and Stich. 31per cent of Germans interested in sport hold an interest in Wimbledon. This was much stronger than their levels of interest in the Davis Cup (23 per cent), The Masters Series (19 per cent) and the ATP Tour (17 per cent).

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories