HBO rejigs Monday lineup with 'Generation Me' initiative

MUMBAI: HBO continues to innovate through diverse themes. The latest one targeted at the youth is called HBO Generation Me. The catchphrase being used is 'Because you deserve entertainment to call your own!' 

The programme kicks off at 3:45 pm every Monday from 2 June. Two programmes will air back to back, starting with the countdown show on weekly box office hits in Box Office America, followed by premieres, blockbusters. There will also be films on the hottest rising stars in a novel format that changes every week.

Box Office America is a news based special. It includes a count down of the top ten movies in the US every week. It also focuses on the latest movie news. There are interviews with stars and directors every week and HBO gets special access to behind-the-scenes at film locations. In addition, viewers can find out some interesting facts and a perspective of the world's best movie-making.

This will be followed by blockbuster movies. There are sub categories under this which include My Premiere, My Choice. The latter sees the channel showcasing movies from genres favoured by the youth as well as flicks that deal with the issues faced by the youth. Then one can also watch Young Hollywood . The channel will scout and showcase the "next biggest thing in Hollywood". Every month, one of Hollywood's finest upcoming, young stars will be identified and one of his/her best movies will be aired.

In this category, next month, Reese Witherspoon gives arguably her best performance so far as an obnoxious high school overachiever running for student body president who finds herself being opposed by an unlikely candidate in the satire Election.

Speaking on the initiative HBO South Asia MD James P. Marturano said:" The youth are recognised by HBO as an important group of audience who should have their own programming slot that is most convenient for their own viewing. HBO believes in giving the youth what they want."

"HBO Generation Me is not just another montage of movies slapped together but the different sub-categories provide an element of variety and freshness for the brand" Marturano added.

Latest Reads
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports
Zee Keralam to launch in Q3 FY19

Though the general notion has been that Hindi GECs are the most watched shows across the nation, the truth is far from that. Over time, broadcasters have realised that if they want to rule India, they must cater to the various languages.

Television TV Channels Regional
Aaj Tak maintains lead across every Hindi news genre in BARC week 40

Republic TV continues to lead the English news genre as per All India BARC data week 40.

Television TV Channels Viewership
Bengali, Kannada markets maintain status quo in BARC week 40

No changes were observed in the Bengali and Kannada markets in BARC data week 40.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories