Television

Sony Music to enter home video business with SDHE

MUMBAI: Due to the recession in the industry, music companies are looking at expanding their operations with an eye on garnering more revenues. Sony Music, which claims to be one the largest international companies in the music market, has taken the first step in this direction.

Sony Music has now made a high profile entry into the growing Indian home video business. According to a press release, a full-fledged new division called Sony Digital Home Entertainment (SDHE) will handle the acquisition, marketing and distribution of content in the form of VCDs, DVDs, and other digital formats.

The release says that Sony will capitalise on the opportunities in the Indian home video business. The market, largely controlled by a few family-owned companies, has seen a phenomenal growth in the last few years. Currently estimated at around Rs 1.5 billion ion, the market is expected to explode to nearly Rs 10 billion in the next five years, says the release. 

Sony Music India MD Shridhar Subramaniam was quoted as saying: "The growing home video market is a big component of our business plans in the country. We have allotted $1 million for acquisition of rights for this year alone."

" We intend to redefine the whole home video experience and make it more pleasurable for the entire family with key focus being relevant content and high quality discs. Our strengths in music marketing and distribution as well as our relationships with film producers give us the unique advantage of entering the market on the front foot," Subramaniam added.

The company is in dialogue with leading Indian producers for acquisition of home video rights. It is also talking to Hollywood majors for releasing their films on DVD in India. SDHE has entered into a strategic tie-up with Shemaroo Video for better exploitation of the latter's catalogue. On the anvil are also non-film content like TV serials, sports, cookery shows, yoga, spiritual programmes. etc.

SDHE makes its entry with Karan Johar's mega blockbusters - Kabhi Khushi Kabhie Gham, and Kuch Kuch Hota Hai. It has also acquired the home video rights to the prestigious Cricket World Cup 2003 and will be releasing the classic 'India v/s Pakistan' match as the first title of the series. These will be released along with other music video based and sports titles, including the historic 'India v/s England Natwest Trophy Finals 2002'.

The release adds that Sony Music has always set standards for quality and innovative marketing in the music business. For the first time in history, a movie will be released with as many as six Indian language subtitles! The viewer can enjoy the Karan Johar extravaganza, popularly known as K3G with a choice of English, Tamil, Marathi, Kannada, Gujarati, Malayalam and Bengali subtitles!

Similarly, since Chura Liyaa Hai Tumne was a big hit in the North East, it will also feature 'Assamese' subtitles. The DVDs will be loaded with lots of interactive features. In addition to the standard scene and song sections, there will be picture galleries, profiles of the cast and crew, prominent quotes by leading stars and other recommended Sony titles.

All SDHE titles will be released on DVD9 discs, which is a format that stores almost double the information than the regular DVD5 discs. All titles will carry digitally remastered sound in 5.1 Dolby Digital format. The titles will also be available at extremely competitive prices with Hindi film DVDs at Rs 349 and VCDs at Rs 199.

Industry watchers are eagerly awaiting the developments since Sony Music's entry will add a lot of structure and credibility to an industry that has so far been considered a low-end and unreliable revenue source by most content owners. It will bring in a dramatically improved level of transparency in commercial transactions and royalty payments.

According to the release, Sony Music's entry is also expected to greatly strengthen the anti-piracy measures that are so critical for this business to grow. It remains to be seen if Sony Music will have the same success that it has achieved in the music industry in such short time.

Considering the credentials of the parent company, this could well be a possibility. Sony Music Entertainment Inc. (SMEI), New York, claims to be one of the world's largest record companies with a turnover of over US $ 5 billion. SMEI is a group company of Sony Corporation, whose annual turnover exceeds US $ 60 billion. Sony Music is represented in more than 60 countries worldwide.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories