Sony Music to enter home video business with SDHE

MUMBAI: Due to the recession in the industry, music companies are looking at expanding their operations with an eye on garnering more revenues. Sony Music, which claims to be one the largest international companies in the music market, has taken the first step in this direction.

Sony Music has now made a high profile entry into the growing Indian home video business. According to a press release, a full-fledged new division called Sony Digital Home Entertainment (SDHE) will handle the acquisition, marketing and distribution of content in the form of VCDs, DVDs, and other digital formats.

The release says that Sony will capitalise on the opportunities in the Indian home video business. The market, largely controlled by a few family-owned companies, has seen a phenomenal growth in the last few years. Currently estimated at around Rs 1.5 billion ion, the market is expected to explode to nearly Rs 10 billion in the next five years, says the release. 

Sony Music India MD Shridhar Subramaniam was quoted as saying: "The growing home video market is a big component of our business plans in the country. We have allotted $1 million for acquisition of rights for this year alone."

" We intend to redefine the whole home video experience and make it more pleasurable for the entire family with key focus being relevant content and high quality discs. Our strengths in music marketing and distribution as well as our relationships with film producers give us the unique advantage of entering the market on the front foot," Subramaniam added.

The company is in dialogue with leading Indian producers for acquisition of home video rights. It is also talking to Hollywood majors for releasing their films on DVD in India. SDHE has entered into a strategic tie-up with Shemaroo Video for better exploitation of the latter's catalogue. On the anvil are also non-film content like TV serials, sports, cookery shows, yoga, spiritual programmes. etc.

SDHE makes its entry with Karan Johar's mega blockbusters - Kabhi Khushi Kabhie Gham, and Kuch Kuch Hota Hai. It has also acquired the home video rights to the prestigious Cricket World Cup 2003 and will be releasing the classic 'India v/s Pakistan' match as the first title of the series. These will be released along with other music video based and sports titles, including the historic 'India v/s England Natwest Trophy Finals 2002'.

The release adds that Sony Music has always set standards for quality and innovative marketing in the music business. For the first time in history, a movie will be released with as many as six Indian language subtitles! The viewer can enjoy the Karan Johar extravaganza, popularly known as K3G with a choice of English, Tamil, Marathi, Kannada, Gujarati, Malayalam and Bengali subtitles!

Similarly, since Chura Liyaa Hai Tumne was a big hit in the North East, it will also feature 'Assamese' subtitles. The DVDs will be loaded with lots of interactive features. In addition to the standard scene and song sections, there will be picture galleries, profiles of the cast and crew, prominent quotes by leading stars and other recommended Sony titles.

All SDHE titles will be released on DVD9 discs, which is a format that stores almost double the information than the regular DVD5 discs. All titles will carry digitally remastered sound in 5.1 Dolby Digital format. The titles will also be available at extremely competitive prices with Hindi film DVDs at Rs 349 and VCDs at Rs 199.

Industry watchers are eagerly awaiting the developments since Sony Music's entry will add a lot of structure and credibility to an industry that has so far been considered a low-end and unreliable revenue source by most content owners. It will bring in a dramatically improved level of transparency in commercial transactions and royalty payments.

According to the release, Sony Music's entry is also expected to greatly strengthen the anti-piracy measures that are so critical for this business to grow. It remains to be seen if Sony Music will have the same success that it has achieved in the music industry in such short time.

Considering the credentials of the parent company, this could well be a possibility. Sony Music Entertainment Inc. (SMEI), New York, claims to be one of the world's largest record companies with a turnover of over US $ 5 billion. SMEI is a group company of Sony Corporation, whose annual turnover exceeds US $ 60 billion. Sony Music is represented in more than 60 countries worldwide.

Latest Reads
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories