Future belongs to the consumer: Hathway's Neeraj Bhatia

MUMBAI: The Rajan Raheja owned multi-system operator (MSO) Hathway Cable and Datacom, in which Star India holds 26 per cent equity stake, has announced that it is ready to meet the 14 July CAS deadline. The company officials reiterated their stand that "the future will belong to the consumer".

While addressing an informal press meet in Mumbai, Hathway Cable and Datacom vice-president Neeraj Bhatia said: "In time to come, the cable trade would witness many changes, including customer service and friendliness."

While speaking to, Bhatia said: "The future battles will not be about encryption technology, but will address issues such as customer-friendliness. The onus of communicating the look and feel of the future of cable television in India will rest on the cable trade."

Initially, Hathway will provide encryption on a basic system using sophisticated computer software and hardware systems provided by its partners.

"Hathway systems will be scalable and will be geared for any future upgradations. Most importantly, the system will provide security against the undesirable malice of hacking. The subscriber management systems (SMS) have to be robust because customer satisfaction will depend on it as SMS will drive billing systems and, what we call, `provisioning correct service'. Most of the cable operators will strive to ensure that invaluable customer related information (such as billing related information and `requests' aren't lost due to disruptions or crashing of the systems," Bhatia explained.

"Hathway has one million subscribers in Mumbai who are serviced through 13 control rooms. Since most of the cable operators affiliated to Hathway have "robust systems,they wouldn't have to invest much in the infrastructure to deliver the digital feed,"" Bhatia pointed out.

"We have been offering 24-hour Internet services on our cable networks and that is a testimony to our state of readiness. Of course, we shall ensure strict compliance and do periodic checks to deliver quality services. We feel that the reception of FTA channels will improve post-CAS," Bhatia said.

So, would CAS change the face of Indian cable television? Partly yes, as Bhatia felt that CAS will ensure that the Indian cable industry structure becomes more transparent.

This will be some relief because there hasn't been a single new entrant in the cable business in the last few years.

Also read:

Hathway ready to meet CAS deadline; invests Rs 120-150m per city

Cable industry would do the trick: Hathway's Neeraj Bhatia

Latest Reads
Disney restructures business in the face of digital disruption

MUMBAI: Walt Disney Co, on Wednesday, announced a sweeping restructuring aimed at accelerating its global expansion during a period of upheaval for Hollywood.

Television TV Channels English Entertainment
Sony's 'Dus Ka Dum' gets app boost

MUMBAI: After a successful season of Kaun Banega Crorepati (KBC), Sony Pictures Network is reviving Dus Ka Dum, another big reality show with superstar Salman Khan. The show is coming back on air for its third season after 2009. Since its initial airing, the entertainment landscape has changed...

Television TV Channels GECs
ZEEL scraps 9X Media acquisition

Owing to non-completion of certain material conditions, Zee Entertainment Enterprises Ltd (ZEEL) has terminated its deal to acquire music broadcaster 9X Media.

Television TV Channels Music and Youth
Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9

Home to the biggest blockbusters, Star Movies leads the way in engaging audiences by giving them an opportunity of a lifetime to showcase their love for Hollywood films! My Star Movies at 9, for the first time ever, presents fans with a special proposition. Not only will they get to watch their...

Television TV Channels English Entertainment
Discovery unravels the underwater warriors of Indian Navy, the submarine arm, with Breaking Point: The Indian Submariners

Discovery Channel, India’s leading destination for factual entertainment, is launching a special series on the Indian Submariners as a part of its extremely popular Breaking Point Franchise. This is the first time that any private broadcaster will showcase a TV series on the underwater warriors of...

Television TV Channels Factual & Documentary
&Privé HD to premiere the gripping thriller 'The Hunter' this sunday

&Privé HD, the newest destination for nuanced cinema, is all set to premiere the Australian thriller-drama The Hunter on 18th of March at 1:00 pm and 9:00 pm. Directed by Daniel Nettheim, the riveting movie stars Willem Dafoe, Sam Neill, and Frances O’Connor in pivotal roles.

Television TV Channels English Entertainment
BBC takes ‘fake news’ battle global

The BBC today sets out its ambition to be a global leader in the fight against fake news, which is creating a huge decline in global audiences’ trust in media.

Television TV Channels News Broadcasting
Turner International creates digital advertising unit to connect brands with fans

Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

Television TV Channels Kids
Star India renews BWF media rights till 2021

MUMBAI: Star Sports has renewed its Badminton World Federation (BWF) media rights for a four-year cycle. The deal is from 2018 to 2021 as per BWF calendar.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories