Discovery looks to expand programme repertoire with SARS doc

MUMBAI: Discovery has set itself the agenda of widening its viewership spectrum by increasing the depth of programming. As part of this aim the channel will air the one-hour documentary The Science of SARS on 27 May at 8 pm .with repeats on 31 May at 1 pm and on 3 June at 10 am.

Addressing a media briefing this morning Discovery Networks India's marketing director Aditya P. Tripathi said that the SARS documentary was an attempt on the part of the broadcaster to cover current topics of interest. He pointed out that last year the channel had aired a series of specials to commemorate the 9/11 anniversary. "In the last couple of years we have expanded our genres. We have action and adventure for the teens, a kids slot as well as a time band dedicated to woman. With this documentary our aim is to widen our horizons by moving beyond and below the headlines to see how important issues affect our society. This documentary is not just scientific. It also examines the sociological impact of the virus.

An advantage with this kind of show is that unlike our other programmes which require years of research Science of SARS can be made in a couple of weeks. We are examining a host of topics that we could do specials on and depending on how events unfold we could have a sequel to Science Of SARS."

The one-hour programme is divided into four parts and examines the efforts that Professor Malik Peiris a microbiologist and head of the team at Hong Kong university who discovered the virus are making to find a cure. It also examines quarantine efforts being made by the government to control the spread of the virus. On cracking the SARS code Peiris was surprised at finding that it was a coronary virus which one associates with the normal common cold. The show visits China and Singapore explaining what a virus is in the first place and how SARS is different. "It replicates itself through RNA rather than DNA" Peries explained. The show also warns that SARS is possibly be the prelude to another influenza epidemic which could be even bigger than what was seen in 1918.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories