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The new phased-array antenna is being introduced just as mobile
video systems have become the hottest selling automotive electronic
accessory on the market today.
For the first time premium, static- free, digital satellite TV
programming will be available in automobiles. KVH believes that
just as television became America's primary form of entertainment
and news delivery in the home, it has the potential to do the same
in passenger vehicles thanks to TracVision A5 and the power of satellite
TV to reach cars traveling throughout the US.
KVH's VP marketing Jim Dodez said: "People love to watch TV and
not just at home. The exploding popularity of rear-seat video entertainment
systems confirms that. Satellite radio, for all its variety, is
still just audio entertainment. While roughly 600,000 people have
subscribed to the various satellite radio services, published industry
data estimates that one million in-car video systems were sold in
2002 alone. That number is expected to be even larger this year.
Passengers in these vehicles are going to want something to watch."
" Satellite TV, with more than 300 channels of video, 35 to
50 channels of commercial-free music, and nationwide coverage is
the perfect solution. KVH's ultra-low profile TracVision A5 satellite
TV antenna makes it possible," Dodez added.
Vehicles equipped with TracVision A5 will be able to receive the
same premium satellite TV service that is already enjoyed by more
than 18 million households throughout the US. The fully automatic
antenna mounts to the roof rack of a passenger car, mini-van, or
SUV, tracking the TV satellites and relaying the latest movies,
breaking news, sports, business report, or children's entertainment
directly to the passenger video screens.
Designed to be a component within the vehicle's entertainment system,
a single TracVision A5 antenna can support multiple video screens
and receivers, allowing each passenger to watch their favorite programming
whether it's from the satellite, an onboard DVD player, Digital
Video Recorder (DVR), or console game.
The result of more than two years of research and development,
the five-inch high TracVision A5 uses KVH's new phased-array technology
to create an antenna with a rugged, flat design suitable for the
family SUV, mini-van, or car at an affordable price. TracVision
A5 is being introduced just as the backseat video entertainment
market is taking off.
Dodez said: "We're seeing a tremendous amount of interest in TracVision
A5 and live satellite TV in the car. Families with small children,
emergency and law enforcement agencies, and business travellers
all recognize that live TV broadcasts can offer a level of versatility,
information, and entertainment that radio just can't match."
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