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During a press preview today to announce
the launch of Naam Gum Jayega,, SET executive V-P Sunil Lulla
said Sony Entertainment Network's flagship channel will now have
a new roll out four times a year - a seasonal change so to speak.
The story about mistaken identities Naam
Gum Jayega (NGJ) has been conceived by Shobna Desai productions,
the house that spun the tale of the successful soap Ek Mahal
Ho Sapnon Ka.
According to SET's original programme guide
schedule for May, KTM was to wind up on 15 May (Thursday)
to make way for NGJ on 19 May (the following Monday). It
is not clear why KTH has been given a week's extension.
When asked to comment on the earlier than expected wrap-up of KTM,
Lulla said he preferred not to dwell on the past but rather look
ahead.
Lulla said he had high expectations for NGJ,
which has an eminent starcast in Kanwaljeet, Benjamin Gilani, Nandita
Puri and the main protagonists Gauri Pradhan and Shilpa Kadam. With
NGJ, the channel hopes to revive the magic it created with
Ek Mahal ..., which ran for 1000+ episodes.
Talking about some of the other shows launching
this season, Lulla said SET has tied up with Westside for an SMS
based mobile telephony promotion in addition to the on-ground promotions
for the Raageshwari anchored show Kuch Kehti Hai Yeh Dhun.
The prizes for this show are being sponsored by Westside, the Tata-owned
division Trent's lifestyle retail chain.
Asked for his views on the burning topic
among the television fraternity - the fallout of conditional access
system (CAS) implementation post-14 July - Lulla said: "It
will unleash a period of turbulence and chaos. While the audience
that have been, thus far, getting their entertainment quotient for
a reasonable price, will obviously be peeved about the whole situation
but it is unlikely that they are ready to make a compromise on their
viewing choice."
When asked what the channel proposed to do
to counter the expected losses, Lulla replied: "We shall market
the One Alliance bouquet aggressively. From the niche metro areas,
we shall be going into the remote interiors."
Also read:
'Kahani
Terrii Merrii' to make way for 'Naam Gum Jayega'
SET
sets forth plan to narrow gap with Star
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