On F1 ratings, DD Metro speeds ahead of ESS in all TV homes

MUMBAI: DD Metro is gaining ground in viewership with its Formula One coverage vis - a- vis ESPN Star Sports (ESS), according to Cutting Edge Media, which handles the Formula One account. The channel airs the popular motorsport till 12 October.

Quoting TAM data for Male 15 to 44 SEC-A, B& C for All Television households for 20 April 5:30 to 7:30 pm, Cutting Edge paints an interesting picture. In terms of channel share, it says, DD Metro is ahead in 10 of the 12 centres surveyed. The difference is most appparent in the garden city of Bangalore where its share is over nine. ESS' share is well below one. ESS however holds an edge in Mumbai where its share of four is double that of DD Metro's. In Delhi, its share is marginally ahead.

Even in places like Hyderabad, Kerala, Madhya Pradesh, ESS has failed to register any presence. As far as the average of the 12 centres is concerned, DD Metro's share is a touch over two, which is more than double ESS' share, which is slightly below one, the data shows.

On the TVR front, the two channels are on a level footing in Delhi. What gives the national broadcaster an edge is that in places like the Rest of Maharshtra, Hyderabad and Calcutta, ESS has failed to get on the scoreboard. The overall TVRs for both channels are well below one with DD Metro ahead overall. DD Metro fared best in the rest of the Uttar Pradesh belt with the TVR nearly reaching two. Expectedly ESS is ahead in Mumbai. On the channel share front DD Metro's is a touch above three while ESS' is 2.7. In the rest of UP DD Metro's channel share is over 18.

Latest Reads
Zee Hindustan turns anchor-less

The Zee Media Corporation Ltd, part of the Essel Group, today took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.

Television TV Channels News Broadcasting
Aaj Tak continues to lead amid elections in BARC week 49

Aaj Tak yet again stood on top in all the three Hindi news genres in BARC week 49. Republic TV continued to dominate the English news genre. Zee News took the third position in Hindi News (U+R) after replacing ABP News which slipped down to the fourth place.

Television TV Channels Viewership
Zee Anmol leads GEC urban in BARC week 49

Star Plus climbed to the second position from fourth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 49 of 2018. Star Plus and Big Magic interchanged their eighth and ninth positions in the rural market. Zee Anmol and...

Television TV Channels Viewership
Aaj Tak HD hits airwaves, available on Tata Sky

India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel - Aaj Tak HD.

Television TV Channels News Broadcasting
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs
DreamWorks to launch Fight Sports and Kids+ channels

DreamWorks Channel, a Southeast Asian pay television network that is owned and operated by DreamWorks Animation International TV, a subsidiary of NBCUniversal, which is a division of Comcast, has set the ball rolling to launch two new channels - Fight Sports and Kids+ Asia. It has started the...

Television TV Channels Kids
4 Star and 3 Zeel channels most watched across genres

Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to...

Television TV Channels Viewership
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories