Television

Sahara looks to expand viewer base with new shows

MUMBAI: Sahara seems to be finally getting its prime time programming line up in shape. Apart from the star studded Karishma - The Miracle of Destiny and Humaari Bahu Malini Iyer, two new serials are ready for launch in the next two weeks.

Producer actor Sachin Pilgaonkar makes his debut on Sahara with a children's programme Gilli Danda, beginning 1 May. Yesteryear's film star Saira Banu also premieres her debut production Kisse Apna Kahein on 18 May on the channel.

Both shows are placed strategically, one a little before the Karishma show, and the other immediately after, presumably to keep the viewer engaged and hooked for more. Kisse Apna Kahein replaces the year old family saga Virasat, while Gilli Danda replaces the Ruby Bhatia anchored Hello.

Sahara TV programming head V Basav Raj says: "Just like its namesake local Indian game 'gilli-danda', the kids programme scheduled to air on Thursdays at 7 pm is a good old fashion entertainment for kids."

The storyline sounds suspiciously similar to famous cartoon strip Dennis the menace and explores the relationship between Gulshan aka 'Gilli' and the next-door retired neighbour Mr. Dhandha, 'Danda uncle'. Produced under the Sushriya Arts banner, by the Tu Tu Main Main director and Chalti ka naam antakshari anchor, the show, claims an official release, is fictional story minus any special effects.

Kisse apna kahein, meanwhile, is a daily that has been in the pipeline for some time now. Starting on 18 May, the programme is a prime time daily soap tentatively scheduled to air at 9:30 pm, just after the big ticket Karisma Kapoor show. Based on the trial and tribulations of a Muslim family, the show promises to offer something different than the previous ones based on Muslim families.

Also read:

Karishma, Sridevi serials on Sahara TV in April, June 2003

Sahara takes starry route to the top; Big B to feature in unnamed series 

Sridevi to be 'Humaari Bahu Malini Iyer' on Sahara 

Sahara TV readies new look for 2003

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/wire.jpg?itok=rcsQVpJx
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/v.jpg?itok=sGu6lo2Z
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/bbc.jpg?itok=qIYwGGq9
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/HOP.jpg?itok=lvLK36Q0
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/times.jpg?itok=DGAvKOg1
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/discovery.jpg?itok=6Fa3Bavl
Running Wild with Bear Grylls’ on Discovery channel gets extraordinary traction from advertisers

The premiere of new series Running Wild with Bear Grylls on Discovery and Discovery World HD

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/colors.jpg?itok=TXA_pJ9H
Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aaye; COLORS Announces the Launch of India’s Got Talent

Don’t let talent go to waste advocates COLORS’ flagship reality show – Maruti Suzuki Arena presents India’s Got Talent powered by Vaseline and Frooti as it returns to wow viewers with some mind-boggling acts in its eighth edition.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/Lizol.jpg?itok=lICakAZ0
Lizol tops chart; P&G makes comeback in BARC week 40

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/pkd.jpg?itok=F8PRMMYX
Star India’s PKL draws higher sponsorship revenues in season 6

The Pro Kabaddi League (PKL) auctions saw six players command over a crore, offering further proof of the property’s rising popularity in terms of viewership and advertising interest. If we look at the viewership, the live telecast of PKL season 5 garnered 1.6 billion impressions with a target...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories