Global interactive sports TV revenues to increase

MUMBAI: Here is a piece of news that should make MAX, ESPN-Star Sports and Ten Sports sit up. Interactivity is expected to increase the revenue streams for sports broadcasters in a major way. The global sports industry is expected to undergo rapid transition as it explores new opportunities in broadcasting. These findings are contained in new report released by Screen Digest, The Global Business of Sports Television.

With the introduction of technologies that facilitate this form of communication between the viewer and the broadcaster, monies will increase in related areas such as gambling, advertising, sponsorship and merchandising revenues. Over the next two years these new revenue streams are forecast to increase substantially reaching $1.39bn by the end of 2005 and $2.79bn by the end of 2008.

It may be recalled that at last week's FICCI FRAMES Convention held in Mumbai, India, ESPN-Star Sports (ESS) MD Rik Dovey spoke on a cricket match being presented in different ways by 2008. Viewers could watch a match from 15 different angles, catch the daily highlights within a span of five minutes.

It is the belief of that when the next World Cup arrives to the West Indies in 2007 pay-per-view models will be in place and so the number of viewers watching the tournament then as compared to at the moment may decrease.

A recent survey undertaken for the report of 1,000 professionals working in the business of sport worldwide concluded that while free-to-air television will continue to offer the most opportunities for sport in the future, interactive television will offer more in terms of alternative revenue streams.

The survey respondents shared the view of Formula One’s Bernie Ecclestone and the International Olympic Committee that the Asia-Pacific offers sport the most promise as a region in the future. The region is experiencing the most growth in terms of key technologies such as broadband and wireless telephony equally enhanced by a large population of sports-friendly consumers.

The author of the report Rachael Church said: " The Asia-Pacific region is a forerunner for the adoption of new technologies and therefore may well set a precedent for defining new business models in the sports industry. In all likelihood we will witness Europe, North America and other regions following suit. The report predicts that there will be over 1.2bn sports television viewers in the Asia-Pacific region by 2008, watching a cumulative total of 655 mn hours of sport daily."

Church added: "At the same time the broadcasting industry must revamp its traditional coverage of sport and identify new ways to engage viewers if it is to reverse the current downturn in audiences as sports properties increasingly become less dependent on sports rights. "

The report has taken note of the fact that sports broadcasting is at a crossroads. Television audiences for certain major sports have decreased dramatically over the past few years.

In India of course besides cricket the only other sport that seems to be hooking viewers for a lengthy period of time is wrestling courtesy Ten Sports. Furthermore, the industry has faced an escalation in television sports rights and witnessed the collapse of key rights agencies. In the US many pay-TV sports specific channels and networks have ceased operations including AOL Time Warner’s CNN/Sports Illustrated cable sports news channel due to over-spending on sports rights and lack of consumer demand.

Other US media companies are scaling back their positions as sports property owners are concentrating on their core businesses at a time of recession. For example, Disney’s Michael Eisner is said to be considering selling the Major League Baseball franchise Anaheim Angels to recoup the cost of sports rights purchased for Disney channels ABC and ESPN.

Furthermore, several sports franchises in the US and Europe face financial ruin due to an over reliance on income from television which has left them facing no alternative than to aggressively pursue alternative revenue sources.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories