An official release informs that the units represent key opportunities
for growth in fixed satellite services and all are sectors in which
Intelsat's market presence is substantial. The creation of these
business units will help sharpen the company's marketing and customer
service focus on these segments. It is also in alignment with senior
management appointments announced last month.
The new units will report to Intelsat president and COO Ramu Potarazu.
Intelsat Video Solutions, headed by Jon Romm will streamline all
video operations at Intelsat, with the goals of accelerating response
times to broadcasters and other video customers while continuing
to provide them with high-quality customer service.
The new Video Solutions unit is identifying opportunities to grow
Intelsat's video business across all regions around the world and
introduce the latest video products and services to customers. A
dedicated Video operations centre has also been created to manage
all video customer bookings, inquiries and billing.
As president of the Data, Carrier and Internet business unit, John
Stanton will concentrate on the strategic development of these key
Intelsat customers, who comprise the largest customer base. The
business unit will encompass Intelsat's regional sales teams and
will focus on the changing needs of telecommunications companies
around the globe.
Stanton and his global team, operating from 12 office locations
around the world, will drive new solutions to current customers
as well as those emerging in the marketplace.
Intelsat Government Solutions, a wholly owned subsidiary of Intelsat
USA Sales Corporation will focus on maintaining and developing government
customers located in North America and Europe. Susan Miller will
serve as president of this unit.
Intelsat, which has been providing communications services to governments
worldwide for decades, attributes approximately 10 per cent of its
total revenue to this customer segment. Intelsat Government Solutions
will continue to provide specialised and complete satellite-based
solutions - bandwidth, infrastructure and networking to government
Explaining the rationale behind the organisational restructure
Potarazu was quoted as saying: "By creating these new business units
with in-house expertise in key growth segments, we will continue
to diversify our product offerings and expect to increase shareholder
value by visualising emerging customer needs and providing solutions
that meet them."
In order to support the three new business units, a centralised
strategy, business development and global marketing group, led by
Amer Khouri, VP strategy and global marketing, has been created
to drive Intelsat's corporate strategy.
By combining Intelsat's strategy, planning and marketing functions,
the group will drive growth by focusing on new business and product
development and all other elements comprising Intelsat's "go-to-market"