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In his new role, Saha will be relocating to the network’s regional
headquarters in Hong Kong and will directly oversee advertising
revenue generation for Cartoon Network’s India, Taiwan, Philippines
and South East Asia feeds, states an official press release.
 Saha
will also be tasked with developing strategies for expanding TENA’
business across Asia Pacific. As TIIPL vice president, advertising
and sales, Saha was responsible for Turner India’s ad sales teams
and successfully managed and developed advertising revenues for
Cartoon Network, TCM Turner Classic Movies, CNN and HBO across the
country.
Saha was also actively involved in all research based strategic
decisions. He commenced his career with Turner as director of research,
based in Mumbai, in August 2000. He was involved with overseeing
and developing sales strategy and training Turner’s in house ad
sales teams in Mumbai, New Delhi, Bangalore and Chennai.
Prior to joining Turner, Saha worked with IMRB (Indian Market Research
Bureau) for five and half years, in the media and panel research
division, working expansively on media research projects, specifically
related to television.
During his tenure at IMRB, Saha was also deeply involved with the
national TV audience measurement services and was the senior project
director of TAM Media Research, a joint venture between ACNielson
and Kantar (IMRB).
Launched in the Asia Pacific in 1994, Turner Broadcasting System,
Inc.’s (TBS) Cartoon Network draws from the world’s largest cartoon
library of Warner Bros., MGM and Hanna-Barbera titles. The network
also showcases original series including Courage the Cowardly
Dog, Dexter’s Laboratory, Ed, Edd n Eddy, Grim & Evil, I Am Weasel,
Johnny Bravo, Mike Lu & Og, Samurai Jack, Sheep in the Big City,
Time Squad and The Powerpuff Girls under the Cartoon Cartoons
banner.
A release claims that Cartoon Network has emerged as one of the
most popular entertainment channels among kids and is currently
seen in over 26 million cable homes in the region. TBS Inc., an
AOL Time Warner company, is a major producer of news and entertainment
product around the world and the leading provider of programming
for the basic cable industry.
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